Branded Entertainment in Korea
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Branded Entertainment in Korea
Yoon, Hyunsun
Taylor & Francis Ltd
05/2024
78
Mole
9780367633639
Pré-lançamento - envio 15 a 20 dias após a sua edição
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Acknowledgments
Introduction
Chapter 1. Media and advertising in Korea
Chapter 2. Branded entertainment: Literature review
Chapter 3. Branded entertainment in practice
Chapter 4. Issues, challenges and prospects
Introduction
Chapter 1. Media and advertising in Korea
Chapter 2. Branded entertainment: Literature review
Chapter 3. Branded entertainment in practice
Chapter 4. Issues, challenges and prospects
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Integrated Marketing;BTS;South Korea;Product Placement;Van Loggerenberg;Advertising;Web Dramas;Television;Korean Wave;Branded entertainment;Ad Movie;broadband penetration;Pq Medium;vulnerable audiences;SK Telecom;manipulation;Industry Self-regulatory Bodies;celebrity endorsement;East Asian Popular Culture;media outlets;IDD;production costs;JoongAng Ilbo;terrestrial broadcasters;National Tv Network;Korean Communications Commission;Media Literacy Education;Comprehensive Programming Channels;Content Confusion;Current state;National Information Society Agency;Korea's advertising market;Pay Tv Channel;Marketing communications practices;Korea Internet;THAAD System;Web Movie;SsangYong Motor;Van De Sompela;Advertising Research
Acknowledgments
Introduction
Chapter 1. Media and advertising in Korea
Chapter 2. Branded entertainment: Literature review
Chapter 3. Branded entertainment in practice
Chapter 4. Issues, challenges and prospects
Introduction
Chapter 1. Media and advertising in Korea
Chapter 2. Branded entertainment: Literature review
Chapter 3. Branded entertainment in practice
Chapter 4. Issues, challenges and prospects
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Integrated Marketing;BTS;South Korea;Product Placement;Van Loggerenberg;Advertising;Web Dramas;Television;Korean Wave;Branded entertainment;Ad Movie;broadband penetration;Pq Medium;vulnerable audiences;SK Telecom;manipulation;Industry Self-regulatory Bodies;celebrity endorsement;East Asian Popular Culture;media outlets;IDD;production costs;JoongAng Ilbo;terrestrial broadcasters;National Tv Network;Korean Communications Commission;Media Literacy Education;Comprehensive Programming Channels;Content Confusion;Current state;National Information Society Agency;Korea's advertising market;Pay Tv Channel;Marketing communications practices;Korea Internet;THAAD System;Web Movie;SsangYong Motor;Van De Sompela;Advertising Research
