Persuasion
Persuasion
Social Influence and Compliance Gaining - International Student Edition
Seiter, John S; Gass, Robert H
Taylor & Francis Ltd
04/2022
500
Dura
Inglês
9780367533199
15 a 20 dias
1084
Acknowledgements
1 Why Study Persuasion?
2 What Constitutes Persuasion?
3 Attitudes and Consistency
4 Credibility
5 Communicator Characteristics and Persuasion
6 Conformity and Influence in Groups
7 Language and Persuasion
8 Nonverbal Influence
9 Structuring and Ordering Persuasive Messages
10 Compliance Gaining
11 Sequential Persuasion
12 Deception
13 Motivational Appeals
14 Visual Persuasion
15 Esoteric Forms of Persuasion
16 The Ethics of Persuasion
Author Index
Subject Index
Acknowledgements
1 Why Study Persuasion?
2 What Constitutes Persuasion?
3 Attitudes and Consistency
4 Credibility
5 Communicator Characteristics and Persuasion
6 Conformity and Influence in Groups
7 Language and Persuasion
8 Nonverbal Influence
9 Structuring and Ordering Persuasive Messages
10 Compliance Gaining
11 Sequential Persuasion
12 Deception
13 Motivational Appeals
14 Visual Persuasion
15 Esoteric Forms of Persuasion
16 The Ethics of Persuasion
Author Index
Subject Index