Effects of Social Media Advertising in China
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Effects of Social Media Advertising in China
Theory, Practices and Implications
Xuan, Changchun
Taylor & Francis Ltd
05/2024
134
Mole
9781032316192
Pré-lançamento - envio 15 a 20 dias após a sua edição
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1: Introduction 2: Research Method 3: The Effects of Demographic Factors on Attitudes Toward Advertising 4: Effects of Social Media Usage on Attitudes Toward SNA 5: The Influence of Consumer Psychological Traits on Attitudes Toward Advertising: The Example of Loneliness 6: Influences of SNSs and SNA Factors on Customers' Attitudes 7: Possible Effects of Cultural Differences on Advertising Attitudes: The Example of Intrusiveness 8: Conclusion and Discussion
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Social Media Advertising;Mainland Chinese Consumers;Consumer Psychology;Marketing and advertising;Advertising Attitudes;SNA;Social Media Users;Social Media;Chinese Consumers;Monthly Household Income;Social Media Adoption;Cultural Tightness;Advertising Research;Social Media Era;Perceived Privacy Risks;SNS User;Advertising Effects;RMR;Negative Relationship;GCT;Tertiary Education;Technical Secondary Education;Junior Secondary Education;Longer Users;Multigroup SEM;Social Media Knowledge;ZMET;Adoption Time
1: Introduction 2: Research Method 3: The Effects of Demographic Factors on Attitudes Toward Advertising 4: Effects of Social Media Usage on Attitudes Toward SNA 5: The Influence of Consumer Psychological Traits on Attitudes Toward Advertising: The Example of Loneliness 6: Influences of SNSs and SNA Factors on Customers' Attitudes 7: Possible Effects of Cultural Differences on Advertising Attitudes: The Example of Intrusiveness 8: Conclusion and Discussion
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Social Media Advertising;Mainland Chinese Consumers;Consumer Psychology;Marketing and advertising;Advertising Attitudes;SNA;Social Media Users;Social Media;Chinese Consumers;Monthly Household Income;Social Media Adoption;Cultural Tightness;Advertising Research;Social Media Era;Perceived Privacy Risks;SNS User;Advertising Effects;RMR;Negative Relationship;GCT;Tertiary Education;Technical Secondary Education;Junior Secondary Education;Longer Users;Multigroup SEM;Social Media Knowledge;ZMET;Adoption Time
