Advertising Disability

Advertising Disability

Houston, Ella

Taylor & Francis Ltd

06/2024

146

Dura

9781032560229

15 a 20 dias

Descrição não disponível.
0.Introduction. 1.From Misfortune to Mainstream: The Evolving Nature of Representations of Disability in Advertising. 2.Money Maker, Piss Taker: Charity Sadvertising and Non-Disabled 'Saviours'. 3.Masking Madness: Pathologizing Portrayals of Mental Health Issues in Advertising. 4.Crossing the (Tag)line: When Advertisers Take Controversial, Humorous and Risky Approaches to Representing Disability. 5.From Disavowed to Desirable: Sexy, Sanitised and Speculative Appeals. 6.The Cost of Fame: Disabled Supercrips, Superstars and Social Media Influencer Marketing. x.Conclusion
Advertising Disability;Cultural Disability Studies;attitudes towards disability;mental health;inclusionism;charity