Rethinking Advertising as Paratextual Communication

Rethinking Advertising as Paratextual Communication

Hackley, Rungpaka A.; Hackley, Chris

Edward Elgar Publishing Ltd

04/2022

160

Dura

Inglês

9781800882614

15 a 20 dias

Descrição não disponível.
Contents: 1. Advertising as paratextual communication 2. Reading advertising 3. Understanding advertisements as social texts 4. Paratexts and the meaning of the brand 5. How does advertising 'work'? 6. Storytelling and paratextual advertising 7. Paratextual advertising strategy 8. Paratextual advertising and the future Index
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Media; Marketing; Advertising; Branding; Consumer culture; Communication