Mass Communication Theories

Mass Communication Theories

Explaining Origins, Processes, and Effects

DeFleur, Melvin L.; DeFleur, Margaret H.

Taylor & Francis Ltd

05/2022

356

Dura

Inglês

9780367538392

15 a 20 dias

834

Descrição não disponível.
Chapter 1: SHAPING THE AMERICAN MASS MEDIA: AN OVERVIEW Chapter 2: INTRODUCTION TO THE ORIGINS, NATURE, AND USES OF THEORIES Chapter 3: THE SCIENTIFIC METHOD AND THE SOCIAL CONSTRUCTION OF REALITY: THE CONTRIBUTIONS OF PHILOSOPHY Chapter 4: PUBLIC OPINION AS SHAPED BY THE PRESS: THE CONTRIBUTION OF POLITICAL SCIENCE Chapter 5: COGNITIVE PROCESSING: THE CONTRIBUTION OF PSYCHOLOGY Chapter 6: THE CONCEPT OF MASS SOCIETY: THE CONTRIBUTION OF SOCIOLOGY Chapter 7: JAMES BRYCE'S 19th CENTURY THEORY OF PUBLIC OPINION AND THE PRESS Chapter 8: WALTER LIPPMAN'S 1920s THEORY OF UNINTENTIONAL NEWS DISTORTION: IMPLICATIONS FOR THE NATURE OF PUBLIC OPINION AND PUBLIC POLICY Chapter 9: THE "MAGIC BULLET" THEORY OF UNIFORM EFFECTS Chapter 10: THE SELECTIVE AND LIMITED INFLUENCES THEORY Chapter 11: THE TWO-STEP FLOW OF COMMUNICATION THEORY Chapter 12: GATEKEEPING THEORY Chapter 13: AGENDA-SETTING THEORY Chapter 14: FRAMING THEORY Chapter 15: USES AND GRATIFICATIONS THEORY Chapter 16: MODELING BEHAVIOR AND SOCIAL COGNITIVE THEORY Chapter 17: SOCIAL EXPECTATIONS THEORY Chapter 18: MEDIA-INFLUENCED DIFFUSION OF INNOVATION THEORY Chapter 19: A THEORY OF AUDIENCE AND MEDIA DEPENDENCY ON POPULAR CULTURE Chapter 20: CULTIVATION THEORY Chapter 21: CRITICAL CULTURAL PERSPECTIVES: INTERPRETATIONS OF MEDIA INFLUENCES ON INDIVIDUALS AND SOCIETY Chapter 22: ADDITIONAL THEORIES AND CONCEPTS
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