Nostalgia Marketing
portes grátis
Nostalgia Marketing
Rekindling the Past to Influence Consumer Choices
Pichierri, Marco
Springer International Publishing AG
03/2024
156
Mole
Inglês
9783031209130
15 a 20 dias
Descrição não disponível.
1: Nostalgia marketing and consumer behavior.- 2: Nostalgic advertising usage in sports season tickets campaigns.- 3: The impact of nostalgic advertising on consumer willingness to donate during a crisis.- 4: Examining nostalgic advertising effectiveness in sustainable food consumption behavior.- 5: A systematic review of nostalgia-based marketing strategies in sport tourism.- 6: Conclusions.
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Consumer behaviour;advertising;consumer psychology;responsible consumption;SDG 12
1: Nostalgia marketing and consumer behavior.- 2: Nostalgic advertising usage in sports season tickets campaigns.- 3: The impact of nostalgic advertising on consumer willingness to donate during a crisis.- 4: Examining nostalgic advertising effectiveness in sustainable food consumption behavior.- 5: A systematic review of nostalgia-based marketing strategies in sport tourism.- 6: Conclusions.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
