Auto-Psychology, Psychological Marketing, Well-Being, and the Workplace
portes grátis
Auto-Psychology, Psychological Marketing, Well-Being, and the Workplace
Implications for Theory and Practice
Gbadamosi, Ayantunji; Kuzmanovic, Vladan
Springer Nature Switzerland AG
04/2026
305
Dura
Inglês
9783032163479
Pré-lançamento - envio 15 a 20 dias após a sua edição
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Chapter 1: Introduction.- Chapter 2: The Nexus of Internal Marketing, Workplace Dynamics, and Consumer Value Co-creation for Contemporary Corporate Branding.- Chapter 3: Psychological Marketing, Well-Being, and Autonomous Psychology: Envisioning the Future Workplace Ecosystem.- Chapter 4: Psychotherapeutic Interventions for Work-Related Stress: Pathways to Well-Being in the Modern Workplace.- Chapter 5: The Importance of Talent Management in the North-West Provincial Department of Health Department for Achieving a Competitive Edge.- Chapter 6: Coping with Burnout Across Cultures.- Chapter 7: Leveraging Work-Life Balance's Power for Happiness at Work: Insights and Implications for Psychological Marketing.- Chapter 8: Happiness at work or Job Satisfaction? - Associations of Feelgood Management with work-related well-being and employer branding.- Chapter 9: Enhancing Employee Wellness and Job Performance Through Workplace Meditation.- Chapter 10: What Environmental Psychology Teaches Us About Designing Workspaces: Some Specific Lessons From South Africa.- Chapter 11: Spiritual Marketing.- Chapter 12: Shaping Consumers' Choices: The Power of Well-being Marketing.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Internal marketing;Workplace Dynamics;Employee Stress management;Auto-Psychology;Burnout;Psychological Marketing;Human-centered leadership;Employer branding;Feel good management;Spiritual marketing;Well-being Marketing;Employee Assistance Programs (EAPs)
Chapter 1: Introduction.- Chapter 2: The Nexus of Internal Marketing, Workplace Dynamics, and Consumer Value Co-creation for Contemporary Corporate Branding.- Chapter 3: Psychological Marketing, Well-Being, and Autonomous Psychology: Envisioning the Future Workplace Ecosystem.- Chapter 4: Psychotherapeutic Interventions for Work-Related Stress: Pathways to Well-Being in the Modern Workplace.- Chapter 5: The Importance of Talent Management in the North-West Provincial Department of Health Department for Achieving a Competitive Edge.- Chapter 6: Coping with Burnout Across Cultures.- Chapter 7: Leveraging Work-Life Balance's Power for Happiness at Work: Insights and Implications for Psychological Marketing.- Chapter 8: Happiness at work or Job Satisfaction? - Associations of Feelgood Management with work-related well-being and employer branding.- Chapter 9: Enhancing Employee Wellness and Job Performance Through Workplace Meditation.- Chapter 10: What Environmental Psychology Teaches Us About Designing Workspaces: Some Specific Lessons From South Africa.- Chapter 11: Spiritual Marketing.- Chapter 12: Shaping Consumers' Choices: The Power of Well-being Marketing.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
