Valuing Customer Engagement
portes grátis
Valuing Customer Engagement
Strategies to Measure and Maximize Profitability
Kumar, V.
Springer International Publishing AG
02/2024
280
Mole
Inglês
9783031432989
15 a 20 dias
Descrição não disponível.
1.Overview of Customer Engagement.- 2. Customer Valuation Theory.- 3. Customer Engagement Value.- 4. Brand: "What Do You Think of Me?".- 5. How Much are your Customers Worth?.- 6. When Brand Value Meets Customer Value.- 7. What's the Word Out There?.- 8. Hey, Have You Heard About This?.- 9. We Need Your Help!.- 10. Engaging with Customers in a Multi-dimensional World.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
customer engagement;cusomter relationship management;customer analytics;customer centricity;customer value;customer loyalty;brand value;brand loyalty
1.Overview of Customer Engagement.- 2. Customer Valuation Theory.- 3. Customer Engagement Value.- 4. Brand: "What Do You Think of Me?".- 5. How Much are your Customers Worth?.- 6. When Brand Value Meets Customer Value.- 7. What's the Word Out There?.- 8. Hey, Have You Heard About This?.- 9. We Need Your Help!.- 10. Engaging with Customers in a Multi-dimensional World.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
