Going Back to the Roots of Marketing

Detecting Fake and Real Reviews on Yelp.Com Based on Linguistic Cues.- From Influencers' Self-Disclosure to Purchase Intention: A Moderated-Mediation Model.- Making Short Films Series to Teach Marketing.- Comparison Of Customer Experience in Traditional and Mixed Reality Fashion Shops.- Chord Reviews: A Python Package for Analyzing Online Reviews.- The Bright and Dark Side of Consumer's Engagement with AI.- Unraveling the Time-Varying Impact of Advertising.- Consumers Do Not Care About the Circular Economy-Yet.- Role Of Government and Travel Agencies in Creating Destination Image of Tourist Places in Pakistan.- AI In Decision-Making Marketing: Considerations and Strategic Applications within Organizational Contexts.- Channel Integration Perception: Determining the Role of Touchpoints in Omnichannel Supermarket Retailing .- Factors Affecting Interactions Between Customers and Humanlike Robots in Services: A Literature Review.- From Exposure to Action: The Impact of Celebrity Credibility on Consumer Purchase Intentions.- A Netnographic Exploration of Anger and Hope in Relation to Climate Change on Reddit.- Digital Financial Inclusion and Algorithmic Advertising: Superficial Fix or Genuine Advancement? Toward an "Open Connect" System.- Influential Opinion Leaders: Transforming Healthcare Brand Perceptions and Driving Medication Adherence on Social Media.- What Makes Management Research valuable? A New Marketing Approach to Research as a Service.- Not All Peers Are the Same: A Mixed Methods Segmentation for the Peer-to-Peer Accommodation Market.- Examining the Contradictions Between Centrality Measures and Self-Identified Influencers in Online Social Network.- Sponsorship Dynamics in Influencer Videos: The Impact of Brand-Video Fit and Linguistic Style on Digital Engagement.- Cultural Diversity and Food Well-Being.- Evaluating Student Engagement Dimensions in Project-Based Learning: A Comparative Study of Marketing Degree Programs.- Immersive Shopping Experiences in Virtual Stores: Engaging Gen Z And Shaping the Future of Retail.-Regenerative Marketing - Concept, Definition and Research Directions.- The Role of Advertising Appeals in Bringing Dead Brands Back to Life: The Mediation of Consumer Pastness and the Moderating Effects of Celebrity Type and Prior Brand Love.- How the Separating Equilibrium in Economics Informs the STP Framework in Marketing.- Human-to-Human (H2H) Approach in AI-Driven Marketing.

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• Vendas e marketing
• E-commerce: aspectos de negócios
• Psicologia ocupacional e industrial

Marketing Principles;AMS2025;Journal of Academy of Marketing Science;Sensory marketing communications;Influencer marketing;Social media marketing;AI in advertising;Diversity, equity, and inclusion (DEI);AI in Marketing