Role of Marketing in Reshaping the Dynamic Landscape of Business
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Role of Marketing in Reshaping the Dynamic Landscape of Business
Proceedings of the 2025 AMS World Marketing Congress, Dijon, France, July 2-4
Dey, Amrita; Parajuli, Jasmine
Springer Nature Switzerland AG
05/2026
Dura
Inglês
9783032199461
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A comprehensive understanding of semantic content for consumer behavior: a priming effect perspective.- Ai influencers and me: investigating ai influencers, post communication style, self-congruence, and social media behavior.- The interplay of psychological needs and passion in restaurant brand review intentions.- Scale development of hotel indoor environmental quality.- Framing numerical attributes in daily vs. yearly terms and addressing consumers individually vs. collectively in environmental brand messages: an exploration of independent, interactive, and conditional effectiveness.- The green value compass: mapping the value dimensions of sustainable consumer behavior.- Balancing potential and ethics: a comprehensive exploration of ai in marketing.- Next-gen marketing insights: human-ai collaboration in analytics.- Analyzing national geographic's use of instagram reels for promoting engagement and sustainability.- Ai vs. ei - understanding the nexus between artificial intelligence and emotional intelligence and its challenges for the marketing domain.-Typology of french consumers according to their sustainable food practices and their level of trust in the food system.- Generative ai and choice influence.- How do emotions influence consumer behavior during brand crises? analyzing the moderating role of crisis response strategies.- What drives consumers' willingness to make sacrifices for sustainability?.-Persuasion in the context of conversational agents: systematic literature review and research directions.- Investigating gender differences for brand attention during in-stream advertisement.- Negative consumer-brand relationships: insights from a literature review in elite abs journals.- Can virtual influencers foster real wanderlust? leveraging physical and behavioral anthropomorphism to promote tourism destinations.- Marketing for sustainability: harnessing nature connection and green demarketing.- Spiritual journeys and transformative spaces: pilgrimage, religious marketing, and digital nomadism in contemporary catholic refuges.- Ai in decision-making marketing: considerations and strategic applications within organizational contexts.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
AMSWMC2025;Journal of the Academy of Marketing Science;Artificial Intelligence in Marketing ;AI Influencers;Sustainable Marketing;Consumer Behavior;Green Demarketing;Digital Marketing Trends;Conversational Agents;Emotional Intelligence in Marketing;Brand Crisis Management;Virtual Influencers;Social Media Engagement;Ethical AI in Marketing;Human-AI Collaboration
A comprehensive understanding of semantic content for consumer behavior: a priming effect perspective.- Ai influencers and me: investigating ai influencers, post communication style, self-congruence, and social media behavior.- The interplay of psychological needs and passion in restaurant brand review intentions.- Scale development of hotel indoor environmental quality.- Framing numerical attributes in daily vs. yearly terms and addressing consumers individually vs. collectively in environmental brand messages: an exploration of independent, interactive, and conditional effectiveness.- The green value compass: mapping the value dimensions of sustainable consumer behavior.- Balancing potential and ethics: a comprehensive exploration of ai in marketing.- Next-gen marketing insights: human-ai collaboration in analytics.- Analyzing national geographic's use of instagram reels for promoting engagement and sustainability.- Ai vs. ei - understanding the nexus between artificial intelligence and emotional intelligence and its challenges for the marketing domain.-Typology of french consumers according to their sustainable food practices and their level of trust in the food system.- Generative ai and choice influence.- How do emotions influence consumer behavior during brand crises? analyzing the moderating role of crisis response strategies.- What drives consumers' willingness to make sacrifices for sustainability?.-Persuasion in the context of conversational agents: systematic literature review and research directions.- Investigating gender differences for brand attention during in-stream advertisement.- Negative consumer-brand relationships: insights from a literature review in elite abs journals.- Can virtual influencers foster real wanderlust? leveraging physical and behavioral anthropomorphism to promote tourism destinations.- Marketing for sustainability: harnessing nature connection and green demarketing.- Spiritual journeys and transformative spaces: pilgrimage, religious marketing, and digital nomadism in contemporary catholic refuges.- Ai in decision-making marketing: considerations and strategic applications within organizational contexts.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
AMSWMC2025;Journal of the Academy of Marketing Science;Artificial Intelligence in Marketing ;AI Influencers;Sustainable Marketing;Consumer Behavior;Green Demarketing;Digital Marketing Trends;Conversational Agents;Emotional Intelligence in Marketing;Brand Crisis Management;Virtual Influencers;Social Media Engagement;Ethical AI in Marketing;Human-AI Collaboration
