Exploring Internal Communication
Exploring Internal Communication
Towards Dialogue in the Workplace
Flegg, Martin; Ruck, Kevin
Taylor & Francis Ltd
03/2026
204
Dura
Inglês
9781041069683
15 a 20 dias
Descrição não disponível.
PART I: PRINCIPLES, FRAMEWORKS AND MODELS 1. Culture, Purpose, Values and Strategy 2. The Employee-Organisation Relationship 3. Engagement, Alignment and Performance 4. Leadership Communication 5. Effective and Ethical Practice 6. Change and Internal Crisis Communication PART II: EVIDENCE-BASED PLANNING 7. Planning, Measurement and Evaluation 8. Artificial Intelligence, Data Analysis and Insight Generation 9. Employee Segmentation and Prioritisation PART III: PUTTING PLANS INTO PRACTICE 10. Making Content Work 11. Employee Voice, Listening and Responding 12. Channel Management 13. Implementing the Plan PART IV: THE INTERNAL COMMUNICATION ROLE - PAST, PRESENT AND FUTURE 14. The Internal Communication Role and Professionalisation
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organisational communication theory;public relations strategy;qualitative evaluation methods;employee participation mechanisms;change management communication;digital workplace platforms;strategic internal communication planning
PART I: PRINCIPLES, FRAMEWORKS AND MODELS 1. Culture, Purpose, Values and Strategy 2. The Employee-Organisation Relationship 3. Engagement, Alignment and Performance 4. Leadership Communication 5. Effective and Ethical Practice 6. Change and Internal Crisis Communication PART II: EVIDENCE-BASED PLANNING 7. Planning, Measurement and Evaluation 8. Artificial Intelligence, Data Analysis and Insight Generation 9. Employee Segmentation and Prioritisation PART III: PUTTING PLANS INTO PRACTICE 10. Making Content Work 11. Employee Voice, Listening and Responding 12. Channel Management 13. Implementing the Plan PART IV: THE INTERNAL COMMUNICATION ROLE - PAST, PRESENT AND FUTURE 14. The Internal Communication Role and Professionalisation
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.