Exploring Internal Communication

Exploring Internal Communication portes grátis

Exploring Internal Communication

Towards Dialogue in the Workplace

Flegg, Martin; Ruck, Kevin

Taylor & Francis Ltd

03/2026

204

Mole

Inglês

9781041069997

15 a 20 dias

Descrição não disponível.
PART I: PRINCIPLES, FRAMEWORKS AND MODELS 1. Culture, Purpose, Values and Strategy 2. The Employee-Organisation Relationship 3. Engagement, Alignment and Performance 4. Leadership Communication 5. Effective and Ethical Practice 6. Change and Internal Crisis Communication PART II: EVIDENCE-BASED PLANNING 7. Planning, Measurement and Evaluation 8. Artificial Intelligence, Data Analysis and Insight Generation 9. Employee Segmentation and Prioritisation PART III: PUTTING PLANS INTO PRACTICE 10. Making Content Work 11. Employee Voice, Listening and Responding 12. Channel Management 13. Implementing the Plan PART IV: THE INTERNAL COMMUNICATION ROLE - PAST, PRESENT AND FUTURE 14. The Internal Communication Role and Professionalisation
organisational communication theory;public relations strategy;qualitative evaluation methods;employee participation mechanisms;change management communication;digital workplace platforms;strategic internal communication planning