Attention Economy
portes grátis
Attention Economy
A Category Blueprint
Nelson-Field, Karen
Springer Verlag, Singapore
12/2024
360
Dura
9789819700837
Pré-lançamento - envio 15 a 20 dias após a sua edição
Descrição não disponível.
Chapter 1 The First Episode.- Chapter 2 Big Little Learnings.- Chapter 3 Attention Science Becomes a Science.- Chapter 4 The Reinvention of Invention.- Chapter 5 A Guide to Now and Next.- Chapter 6 From Realization to Action: the diary of a CPO.- Chapter 7 The Investors.- Chapter 8 Attention to Ethics.- Chapter 9 Back to the Future Gazing.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
The Attention Economy;Reinvention of viewability measurement;Advertising Effectiveness;Evidence based Marketing Research;Media Placement Techniques;Attention metrics for effective advertising;Computer vision in action;Science based advertising effectiveness;Alternative media currencies;Long term brand growth;Life after cookies;Media Science for Advertising;Marketing Intelligence for Advertising;Advertising and Attention Metrics
Chapter 1 The First Episode.- Chapter 2 Big Little Learnings.- Chapter 3 Attention Science Becomes a Science.- Chapter 4 The Reinvention of Invention.- Chapter 5 A Guide to Now and Next.- Chapter 6 From Realization to Action: the diary of a CPO.- Chapter 7 The Investors.- Chapter 8 Attention to Ethics.- Chapter 9 Back to the Future Gazing.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
The Attention Economy;Reinvention of viewability measurement;Advertising Effectiveness;Evidence based Marketing Research;Media Placement Techniques;Attention metrics for effective advertising;Computer vision in action;Science based advertising effectiveness;Alternative media currencies;Long term brand growth;Life after cookies;Media Science for Advertising;Marketing Intelligence for Advertising;Advertising and Attention Metrics
