Brands and the Brain

Brands and the Brain

How to Use Neuroscience to Create Impactful Brands

Sahay, Arvind

Penguin Random House India

03/2022

304

Mole

Inglês

9780143452614

15 a 20 dias

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brands; brand management; neuro marketing; brain; human brain; brands and the brain; neuro science; neuro psychology; cognitive psychology; marketing; sales and marketing; sales & marketing; Birth of Intelligence; Daeyeol Lee; How (not) to train the brain; Amir Raz; Sheida Rabipour; Branding with Brains; The science of getting customers to choose your company; Tjaco Walvis; The Mind and the Brai; Neuroplasticity and the Power of Mental Force; Sharon; Pandeymonium; Piyush Pandey; Positioning; The Battle For Your Mind; A Nation of Idiots; Daksh Tyagi; Nestle; Lead; Maggie