Critical Factors for Adoption of Customer Relationship Management
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Critical Factors for Adoption of Customer Relationship Management
A Study of Palestine SMEs
Mohamed, Hazura; Yusof, Zawiyah Mohammad; Salah, Omar Hasan; Elias, Nur Fazidah
Springer Verlag, Singapore
12/2023
124
Mole
Inglês
9789819983209
15 a 20 dias
Descrição não disponível.
Understanding Customer Relationship Management.- CRM Adoption Theories.- CRM Adoption Models and Frameworks.- Critical Factors for CRM Adoption: A Case Study at SMEs in Palestine.- Model Verification.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
CRM Adoption for SMEs;Customer Relationship Management in Palestine;CRM and Organizational Performance;Customer Relationship Management in Developing Countries;Customer Relationship Management through Technology
Understanding Customer Relationship Management.- CRM Adoption Theories.- CRM Adoption Models and Frameworks.- Critical Factors for CRM Adoption: A Case Study at SMEs in Palestine.- Model Verification.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
