Customer Success Management

Customer Success Management

Helping Business Customers Achieve Their Goals

Prohl-Schwenke, Katharina; Elgeti, Laura; Kleinaltenkamp, Michael

Springer International Publishing AG

03/2023

102

Dura

Inglês

9783031261770

15 a 20 dias

Descrição não disponível.

Chapter 1 The Rise of a New Business Function: Customer Success (Management).- Chapter 2 Customer Success and Customer Success Management.- Chapter 3 Customer Success Management Drivers.- Chapter 4 Value-Based Selling.- Chapter 5 Solution Realization.- Chapter 6 Customer Success Management Activities.- Chapter 7 Adapting the Customer Value Proposition.- Chapter 8 Customer Advocacy.- Chapter 9 Customer Success Management Outcomes.- Chapter 10 Customer Success Management Structures.- Index.

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Customer success management;Customer success manager;Customer value;Customer relationships;Customer satisfaction;Customer experience;Value in use