Customer Switching Behaviours in Omnichannel Retailing

Chapter 1: Introduction.- Chapter 2: Omnichannel Customer Switching Behaviour Background.- Chapter 3: Understanding Underlying Reasons for Omnichannel Switching Behaviour.- Chapter 4: Factors Influencing Omnichannel Switching Intention - An Empirical Research.- Chapter 5: Omnichannel Customer Switcher Profiles and Their Journeys.- Chapter 6: Managing Omnichannel Switching: Effective Mitigation Approaches.

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• Matemática e sistemas do negócio
• Vendas e marketing
• Psicologia ocupacional e industrial
• Indústrias de distribuição
• Serviços de assistência a clientes

Omnichannel retailing customer journey;Customer behavior in omnichannel switching;Emerging technology trends in omnichannel retailing ;Omnichannel customer shopping behavior;Channel switch segmentation