Consumer Behaviour and Analytics
portes grátis
Consumer Behaviour and Analytics
Smith, Andrew
Taylor & Francis Ltd
11/2023
214
Dura
Inglês
9781032388373
15 a 20 dias
Descrição não disponível.
List of figures
List of tables
Preface
Acknowledgements
Chapter 1 An introduction to consumer analytics
Chapter 2 Purchase insight and the anatomy of transactions
Chapter 3 Web and social activity
Chapter 4 Extant research, decision-making and exogenous cognition
Chapter 5 Elemental features of consumer choice: needs, economics, deliberation and impulse.
Chapter 6 Perceptual and communicative features of consumer choice
Chapter 7 Individual and social features of consumption
Chapter 8 Knowledge-driven marketing and the Modular Adaptive Dynamic Schematic
Index
List of tables
Preface
Acknowledgements
Chapter 1 An introduction to consumer analytics
Chapter 2 Purchase insight and the anatomy of transactions
Chapter 3 Web and social activity
Chapter 4 Extant research, decision-making and exogenous cognition
Chapter 5 Elemental features of consumer choice: needs, economics, deliberation and impulse.
Chapter 6 Perceptual and communicative features of consumer choice
Chapter 7 Individual and social features of consumption
Chapter 8 Knowledge-driven marketing and the Modular Adaptive Dynamic Schematic
Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
behavioural economics;purchase decision modelling;web analytics methods;semiotic analysis;adaptive marketing strategies;consumer choice theory;analytics-driven consumer insight applications
List of figures
List of tables
Preface
Acknowledgements
Chapter 1 An introduction to consumer analytics
Chapter 2 Purchase insight and the anatomy of transactions
Chapter 3 Web and social activity
Chapter 4 Extant research, decision-making and exogenous cognition
Chapter 5 Elemental features of consumer choice: needs, economics, deliberation and impulse.
Chapter 6 Perceptual and communicative features of consumer choice
Chapter 7 Individual and social features of consumption
Chapter 8 Knowledge-driven marketing and the Modular Adaptive Dynamic Schematic
Index
List of tables
Preface
Acknowledgements
Chapter 1 An introduction to consumer analytics
Chapter 2 Purchase insight and the anatomy of transactions
Chapter 3 Web and social activity
Chapter 4 Extant research, decision-making and exogenous cognition
Chapter 5 Elemental features of consumer choice: needs, economics, deliberation and impulse.
Chapter 6 Perceptual and communicative features of consumer choice
Chapter 7 Individual and social features of consumption
Chapter 8 Knowledge-driven marketing and the Modular Adaptive Dynamic Schematic
Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
