Retail Marketing
portes grátis
Retail Marketing
Shopper Behaviour and Retail Management at the Point-of-Purchase
Nordfaelt, Jens; Ahlbom, Carl-Philip
Cambridge University Press
03/2026
476
Mole
Inglês
9781009440660
15 a 20 dias
Descrição não disponível.
Preface; Part I. Foundations of Shopper Marketing: 1. How shoppers make in-store decisions; 2. The new in-store decision-making model - consequences for shopping behaviours; Part II. Assortment Strategies: 3. A selling assortment; 4. Communicating with the help of displays; 5. A tempting assortment; 6. Category management; Part III. In-Store Atmospherics: 7. In-store atmospherics; 8. Visible store atmospherics I: store layout; 9. Visible store atmospherics II: colours and signage; 10. Audible in-store atmospherics; 11. Smells, touch, and social factors; 12. Price signals and price perception; 13. Promoting and communicating prices: Part IV. Shopper Marketing in a Digital Era: 14. Omnichannel customer journeys; 15. In-store digitalisation; References; Index.
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Preface; Part I. Foundations of Shopper Marketing: 1. How shoppers make in-store decisions; 2. The new in-store decision-making model - consequences for shopping behaviours; Part II. Assortment Strategies: 3. A selling assortment; 4. Communicating with the help of displays; 5. A tempting assortment; 6. Category management; Part III. In-Store Atmospherics: 7. In-store atmospherics; 8. Visible store atmospherics I: store layout; 9. Visible store atmospherics II: colours and signage; 10. Audible in-store atmospherics; 11. Smells, touch, and social factors; 12. Price signals and price perception; 13. Promoting and communicating prices: Part IV. Shopper Marketing in a Digital Era: 14. Omnichannel customer journeys; 15. In-store digitalisation; References; Index.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
