Place Branding
portes grátis
Place Branding
Connecting Tourist Experiences to Places
Melewar, T C; Mauri, Chiara; Foroudi, Pantea; Dennis, Charles
Taylor & Francis Ltd
06/2021
354
Mole
Inglês
9781032083230
15 a 20 dias
650
Descrição não disponível.
PART I: INTRODUCTION 1 Place branding: A cross-road between academics of many disciplines and practitioners 2 Tourisms and Tourists: Where are People Going? PART II: THE TOURIST EXPERIENCE 3 Visitor's experience and other drivers of length of stay at a destination 4 Beyond Mountain and Snow. Holiday experiences in winter mountain destinations 5 Assessment and measurement of destination image through user-generated content 6 Developing a 'customer based place brand equity - destination branding' instrument PART III: PLACE BRANDING: A CUSTOMER-BASED VIEW 7 A land for all season: The Effect of Travelers' Orientation on Awareness, Satisfaction, Place image, and Travelers' loyalty 8 Exploring the Nation Brand Perception of Ghana 9 WHISPERING EXPERIENCE: Configuring the Symmetrical and Asymmetrical Paths to Travellers' Satisfaction and Passion 10 Towards the development of community commitment based on musical events in the Dominican Republic PART IV: DESTINATION BRAND MANAGEMENT 11 Rethinking the nexus of TV series / movies and destination image: Changing perceptions through sensorial cues and authentic identity of a city 12 TOWARD A COUNTRY-BRANDING FRAMEWORK: A COMPARATIVE ANALYSIS 13 Web Communication for Tourist Destination. Analysis of Tourism Websites of the 28 Member States of the European Community 14 Examining the destination website: A case of VisitTatarstan 15 Wine and food tourism and place identity: the strategic role of local networks 16 Moving beyond the 'traditional Kodak moment'? Examining virtual data collection in place research PART V: CONCLUSIONS 17 Place branding in context:Currentchallenges, global changesand futuretrends
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destination branding;tourism experience;marketing places;DMO;travellers;brand equity;brand perception;nation brand;web communication;food tourism;customer-based brand equity;methodological approaches;tourist experience;UTAUT Model;place branding;Nation Branding;Nation Brands Index;Internet Banking Adoption;Customer Based Brand Equity;Place Branding Research;Perception Destination Image;Geographical Distribution Maps;Favorable Destination Image;Destination Image;Place Brand;Nation Branding Strategies;Vice Versa;Place Brand Identity;Tv Series;Food Routes;Destination Image Formation;CBBE Measurement;Passionate Emotional Attachment;Destination Website;Winter Mountain;Country Branding;Wine Tourism
PART I: INTRODUCTION 1 Place branding: A cross-road between academics of many disciplines and practitioners 2 Tourisms and Tourists: Where are People Going? PART II: THE TOURIST EXPERIENCE 3 Visitor's experience and other drivers of length of stay at a destination 4 Beyond Mountain and Snow. Holiday experiences in winter mountain destinations 5 Assessment and measurement of destination image through user-generated content 6 Developing a 'customer based place brand equity - destination branding' instrument PART III: PLACE BRANDING: A CUSTOMER-BASED VIEW 7 A land for all season: The Effect of Travelers' Orientation on Awareness, Satisfaction, Place image, and Travelers' loyalty 8 Exploring the Nation Brand Perception of Ghana 9 WHISPERING EXPERIENCE: Configuring the Symmetrical and Asymmetrical Paths to Travellers' Satisfaction and Passion 10 Towards the development of community commitment based on musical events in the Dominican Republic PART IV: DESTINATION BRAND MANAGEMENT 11 Rethinking the nexus of TV series / movies and destination image: Changing perceptions through sensorial cues and authentic identity of a city 12 TOWARD A COUNTRY-BRANDING FRAMEWORK: A COMPARATIVE ANALYSIS 13 Web Communication for Tourist Destination. Analysis of Tourism Websites of the 28 Member States of the European Community 14 Examining the destination website: A case of VisitTatarstan 15 Wine and food tourism and place identity: the strategic role of local networks 16 Moving beyond the 'traditional Kodak moment'? Examining virtual data collection in place research PART V: CONCLUSIONS 17 Place branding in context:Currentchallenges, global changesand futuretrends
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
destination branding;tourism experience;marketing places;DMO;travellers;brand equity;brand perception;nation brand;web communication;food tourism;customer-based brand equity;methodological approaches;tourist experience;UTAUT Model;place branding;Nation Branding;Nation Brands Index;Internet Banking Adoption;Customer Based Brand Equity;Place Branding Research;Perception Destination Image;Geographical Distribution Maps;Favorable Destination Image;Destination Image;Place Brand;Nation Branding Strategies;Vice Versa;Place Brand Identity;Tv Series;Food Routes;Destination Image Formation;CBBE Measurement;Passionate Emotional Attachment;Destination Website;Winter Mountain;Country Branding;Wine Tourism
