Tourism Marketing in Bangladesh

Tourism Marketing in Bangladesh

An Introduction

Hassan, Azizul

Taylor & Francis Ltd

04/2022

360

Mole

Inglês

9780367555467

15 a 20 dias

512

Descrição não disponível.
Introduction Part 1: Tourism Marketing Overview 1. Tourism Marketing in Bangladesh Part 2: Services and Products of Tourism 2. Existing Tourism Products and Service Offers in Bangladesh 3. Tourism and Air Transport Sustainability in Bangladesh: The Role of Technology 4. Socio-economic Impacts of Accommodation on Tourism Development: Bangladesh Perspective 5. Tourist Transportation in Bangladesh Part 3: The Role of Marketing in Strategic Delivery 6. Strategic Analysis of Competitiveness of Travel and Tourism in Bangladesh 7. Conceptual Analysis on Tourism Product and Service Promotion with Special Reference to Bangladesh 8. Promoting Tourism in Bangladesh: Policies, Issues and Challenges Part 4: Technology in Tourism Marketing 9. Innovative Technology Application in Tourism Marketing Part 5: Globalisation and Tourism Marketing 10. Globalization Effects on Tourism Marketing in Bangladesh Part 6: Tourism Marketing: Risk Perception 11. Perceived Risks of Tourism in Bangladesh Part 7: Tourism Marketing and Human Resource Management 12. A Conceptual Study on Human Resource Compensation Practices in Bangladesh Part 8: Tourism Marketing and Capital Investment 13. Economic Contribution of Tourism in Bangladesh: Capital Investment Perspective 14. The Competitive Power of Capital Structure in a Tourism Destination 15. Revenue Management in the Tourism and Hospitality Industry with Special Reference to Bangladesh Part 9: Tourism Marketing and Green Products 16. Environmental Marketing: Tourists Purchase Behavior Response on Green Products in Bangladesh Part 10: Tourism Marketing and Country Image 17. The Curious Case of Bangladesh and Nepal: Tourism Advertising to Transform Country Image and Empower Developing Countries Part 11: Future Trends, Implications and Challenges 18. Potentials of Tourism Products and Services in Bangladesh
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Cox's Bazar;Tourism Marketing;sustainable tourism;Tourism Products;hospitality industry;Natural Beauty;regional tourism;Tourism Industry;emerging economies;Country's Gdp;tourism investments;CEIC Data;Transportation Networks;Bangladesh;Gdp Growth;Economic growth;Tourism Marketing Research;CEIC;AR;Tourist Arrivals;Eco-friendly Services;International Tourist Arrivals;Swot Analysis;Hotel Revenue Management;National Tourism Policy;Domestic Tourism;Literature Review;Social Media Marketing Strategy;Gdp Growth Rate;Tourism Competitiveness Index;Bandarban Districts;Green Purchase Behaviour