Strategic International Marketing

Strategic International Marketing

Strategy Development and Implementation

Huse, Havard; Solberg, Carl Arthur

Taylor & Francis Ltd

06/2024

402

Dura

9781032467726

15 a 20 dias

Descrição não disponível.
1. Introduction Part I: Developing Strategic Thrust in a Globalising World 2. International Business Environment: from Local to Global Markets 3. The Internationalisation Process and Firm Resources 4. Strategy Development in International Markets Part II: Decisions in International Marketing 5. Information for International Marketing Decisions 6. Market Selection and Market Portfolio 7. Operation modes in International Markets 8. Partners in International Marketing 9. Standardisation and Adaptation of International Marketing 10. Product Strategies in International Markets 11. Promotion Decisions in International Markets 12. Pricing Decisions in International Markets Part III: Planning and Organising the International Marketing Effort 13. Planning the International Marketing Effort 14. Organising the International Marketing Effort 15. Epilogue - Concluding Remarks
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
International marketing;global marketing;strategy;globalisation;PR;organisations;cultural analysis;marketing portfolio;operations modes;business environment