Strategic International Marketing
portes grátis
Strategic International Marketing
Strategy Development and Implementation
Huse, Havard; Solberg, Carl Arthur
Taylor & Francis Ltd
06/2024
402
Dura
9781032467726
15 a 20 dias
Descrição não disponível.
1. Introduction Part I: Developing Strategic Thrust in a Globalising World 2. International Business Environment: from Local to Global Markets 3. The Internationalisation Process and Firm Resources 4. Strategy Development in International Markets Part II: Decisions in International Marketing 5. Information for International Marketing Decisions 6. Market Selection and Market Portfolio 7. Operation modes in International Markets 8. Partners in International Marketing 9. Standardisation and Adaptation of International Marketing 10. Product Strategies in International Markets 11. Promotion Decisions in International Markets 12. Pricing Decisions in International Markets Part III: Planning and Organising the International Marketing Effort 13. Planning the International Marketing Effort 14. Organising the International Marketing Effort 15. Epilogue - Concluding Remarks
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International marketing;global marketing;strategy;globalisation;PR;organisations;cultural analysis;marketing portfolio;operations modes;business environment
1. Introduction Part I: Developing Strategic Thrust in a Globalising World 2. International Business Environment: from Local to Global Markets 3. The Internationalisation Process and Firm Resources 4. Strategy Development in International Markets Part II: Decisions in International Marketing 5. Information for International Marketing Decisions 6. Market Selection and Market Portfolio 7. Operation modes in International Markets 8. Partners in International Marketing 9. Standardisation and Adaptation of International Marketing 10. Product Strategies in International Markets 11. Promotion Decisions in International Markets 12. Pricing Decisions in International Markets Part III: Planning and Organising the International Marketing Effort 13. Planning the International Marketing Effort 14. Organising the International Marketing Effort 15. Epilogue - Concluding Remarks
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.