Trademark Dilution and Free Riding

Contents:

Foreword xxxiii
Preface xxxv
Table of Cases xxxvii
Table of Laws and Rules li

PART I HISTORICAL OVERVIEW OF TRADEMARK DILUTION LAW
1 Overview of International Dilution Law 2
Daniel R. Bereskin
2 Historical Roots of European Dilution Law 10
Ilanah Fhima
3 The Evolution of Dilution Law in the United States from 1927 through 2006 (and a Few Months Beyond) 34
Jerre B. Swann

PART II TRADEMARK DILUTION LAW THROUGHOUT THE WORLD
4 Argentina 87
Jorge Otamendi
5 Australia 103
Odette Gourley
6 Brazil 128
Peter Dirk Siemsen and Rafael Atab
7 Canada 143
Daniel R. Bereskin
8 Chile 164
Rodrigo Velasco S.
9 China 174
Xuemin Chen
10 Trademark Dilution in the European Union 188
Charles Gielen
11 India 227
Dev S. Gangjee
12 Israel 247
Neil Wilkof and Narda Ben-Zvi
13 Japan 263
Kenneth L. Port, Yoshiyuki Tamura and Mary LaFrance
14 Republic of Korea (Korea) 279
Cheon-Woo Son and Angela Kim
15 Mexico 290
Roberto Arochi
16 Singapore 308
Elizabeth V. Cardoza and Gladys Mirandah
17 South Africa 324
Wim Alberts and Owen Salmon
18 Switzerland 340
Patrick Troller and Gallus Joller
19 United States Jurisprudence Following the Enactment of the Trademark Dilution Revision Act of 2006 353
Theodore H. Davis Jr
20 Survey Evidence in U.S. Dilution Cases 417
Gerald L. Ford and AnnaBelle Sartore

PART III TRADEMARK DILUTION LAW AND FREEDOM OF EXPRESSION
21 Unfair Advantage Law in the European Union 441
Ilanah Fhima and Sir Robin Jacob
22 Dilution and Freedom of Expression in Europe 467
Wolfgang Sakulin
23 The Impact of Freedom of Expression on Dilution Enforcement (and Vice Versa) in the United States 517
Anthony L. Fletcher and Kristen McCallion

Index 542

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• Lei Marcas
• Direito comparativo
• Direito de propriedade intelectual

trademark dilution; blurring; tarnishment; unfair advantage; free-riding, freedom of expression