Hashtags and Trade Marks

Contents:
PART I #SETTINGTHESTAGE: FOUNDATIONS,
ANCESTRY AND TAXONOMY OF HASHTAGS
1 Introduction: hashtags as trade marks and trade marks as hashtags
2 Ancestry and uses of hashtags
PART II NAVIGATING THE HASHTAG LEGAL
LANDSCAPE: IN-DEPTH ANALYSIS
3 Registered rights and hashtags
4 Hashtag mark infringement
5 Defences/fair use
PART III CLOSING ARGUMENTS: REACHING A CONCLUSION
6 Conclusion: addressing the conundrum of hashtag trade marks
Index

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• Direito comparativo
• As redes sociais
• Lei Marcas
• Aspectos jurídicos da Tecnologia Informática

Intellectual Property; Hashtags; Comparative Trade Mark Law; Unfair Competition Law; Technology; Social Media