EU Trade Mark Law and Product Protection

Introduction: How to deal with functionality in trade mark law in a practical way; 1. The legal framework of trade marks' functionality in the EU; 2. 'La raison d'etre' of functionality in the EUTM - A tool for balancing interests between legal exclusivity and enhancing competition; 3. The US legal framework of functionality doctrine. Areas of convergence with EU law; 4. Functionality within the framework of law and economics. Competition concerns against protecting functional trade marks; 5. Categories of signs falling within the scope of EU functionality refusal grounds; 6. Technical functionality; 7. Generic functionality - Signs resulting from the nature of goods; 8. The functionality of signs giving substantial value to goods; Conclusions

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• Direito comparativo
• Lei Marcas
• Legislação sobre sociedades
• Direito e sociedade

intellectual property law;competition law;product design protection;law and economics approach;trade dress doctrine;branding strategy legal;comparative analysis of functionality