Strategic Agility in Marketing
portes grátis
Strategic Agility in Marketing
Concepts, Methods, and Organizational Impact
Marx, Stefanie; Kroeger, Jens
Springer
04/2025
228
Dura
9783658475093
Pré-lançamento - envio 15 a 20 dias após a sua edição
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Challenges of a New Era.- Successful Companies of Tomorrow.- Focus on Customers.- Marketing in Transition.- Agile Marketing: Values, Principles and the Right Mindset.- The Three Levels of Action of Marketing.- Methods and Tools.- Implementation - The First Steps.- Conclusion.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Agile Marketing Methods;Agile Marketing Manifesto;Scrum im Marketing;Design Thinking Customer Orientation;Breaking Down Marketing Silos;Purpose and Customer Orientation;Tools for Agile Marketing;Kanban in Marketing;Scrumban in Marketing;Customer Journey Mapping;New Work;T-shaped Skillset;Agile Marketing Framework;Marketing Business Enabler
Challenges of a New Era.- Successful Companies of Tomorrow.- Focus on Customers.- Marketing in Transition.- Agile Marketing: Values, Principles and the Right Mindset.- The Three Levels of Action of Marketing.- Methods and Tools.- Implementation - The First Steps.- Conclusion.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Agile Marketing Methods;Agile Marketing Manifesto;Scrum im Marketing;Design Thinking Customer Orientation;Breaking Down Marketing Silos;Purpose and Customer Orientation;Tools for Agile Marketing;Kanban in Marketing;Scrumban in Marketing;Customer Journey Mapping;New Work;T-shaped Skillset;Agile Marketing Framework;Marketing Business Enabler
