Sport Sponsorship Insights

Sport Sponsorship Insights portes grátis

Sport Sponsorship Insights

Abeza, Gashaw; Harrison, Mark; O'Reilly, Norm

Taylor & Francis Ltd

05/2023

138

Mole

Inglês

9780367723958

15 a 20 dias

Descrição não disponível.
1. The Basics of Sport Sponsorship, 2. Sponsorship Objectives, Stakeholders, Proposals, and Packages, 3. Sport Sponsorship Activation, 4. Sport Sponsorship Servicing, 5. Sport Sponsorship Evaluation, 6. The Future of Sport Sponsorship
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sports marketing strategy;partnership management;event sponsorship analysis;commercial rights negotiation;brand exposure measurement;audience engagement tactics;evaluating sponsorship effectiveness in sport