Sport Sponsorship Insights
Sport Sponsorship Insights
Abeza, Gashaw; Harrison, Mark; O'Reilly, Norm
Taylor & Francis Ltd
05/2023
138
Mole
Inglês
9780367723958
15 a 20 dias
Descrição não disponível.
1. The Basics of Sport Sponsorship, 2. Sponsorship Objectives, Stakeholders, Proposals, and Packages, 3. Sport Sponsorship Activation, 4. Sport Sponsorship Servicing, 5. Sport Sponsorship Evaluation, 6. The Future of Sport Sponsorship
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sports marketing strategy;partnership management;event sponsorship analysis;commercial rights negotiation;brand exposure measurement;audience engagement tactics;evaluating sponsorship effectiveness in sport
1. The Basics of Sport Sponsorship, 2. Sponsorship Objectives, Stakeholders, Proposals, and Packages, 3. Sport Sponsorship Activation, 4. Sport Sponsorship Servicing, 5. Sport Sponsorship Evaluation, 6. The Future of Sport Sponsorship
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.