Equity Crowdfunding in Sports Clubs
Equity Crowdfunding in Sports Clubs
Consumer-Oriented Strategic Marketing
Kosciolek, Szczepan
Taylor & Francis Ltd
10/2023
152
Dura
Inglês
9781032341163
15 a 20 dias
Descrição não disponível.
Introduction, 1. Strategic Marketing Management, 2. Crowdfunding Campaigns, 3. Sports Clubs, 4. Strategic Marketing Management of Sports Club Equity Crowdfunding Campaigns, Conclusion
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sports finance;fan engagement strategies;investor motivation;marketing mix development;consumer behaviour analysis;European football case studies;fundraising strategies for sports organisations
Introduction, 1. Strategic Marketing Management, 2. Crowdfunding Campaigns, 3. Sports Clubs, 4. Strategic Marketing Management of Sports Club Equity Crowdfunding Campaigns, Conclusion
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.