Integrated Marketing Communications in Football

1. Introduction, 2. Integrated Marketing Communications, 3. Integrated Marketing Communications Perceptions and Implementation, 4. Marketing Strategy, Marketing Goals, and Internal Communication, 5. Communications Alignment and Brand Management, 6. Football Practitioners' Perceptions of Integrated Marketing Communications, 7. Integration Scenarios, 8. Conclusion

Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.

• Gestão desportiva e instalações
• Vendas e marketing
• Indústrias de serviços
• Futebol

sport marketing strategy;brand management in sport;stakeholder communication;cross-functional collaboration;external communication management;practitioner perspectives sport business;English Premier League marketing integration