Place Event Marketing in the Asia Pacific Region
portes grátis
Place Event Marketing in the Asia Pacific Region
Branding and Promotion in Cities
Cudny, Waldemar
Taylor & Francis Ltd
05/2023
182
Mole
Inglês
9781032061016
15 a 20 dias
Descrição não disponível.
1. Introduction 2. When Ordinary Life Becomes Extraordinary: The Branding of Hangzhou, China during the 2016 G20 Summit 3. Branding Shanghai as a Global City Through China Shanghai International Arts Festival 4. Events Across ASEAN: Product-Oriented Regeneration and Value-Added Image Promotion 5. Brand Association With a Participant Sporting Event: The Case of the Okinawa Marathon in Japan 6. The Socio-Economic and Branding Impacts of an International Sporting Event in Japan: Le Tour de France Saitama Criterium 7. From Religious Festival to Cultural Carnival: Durga Puja and the City Branding of Kolkata, India 8. Film, Fashion, Events and City Branding of Mumbai, India 9. "It's Coming Home!": Leveraging Legacies in the City of Sails 10. Conclusions
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
urban regeneration;soft power development;MICE industry Asia;socio-economic impact events;cultural tourism strategies;city identity transformation;event-led urban branding Asia Pacific
1. Introduction 2. When Ordinary Life Becomes Extraordinary: The Branding of Hangzhou, China during the 2016 G20 Summit 3. Branding Shanghai as a Global City Through China Shanghai International Arts Festival 4. Events Across ASEAN: Product-Oriented Regeneration and Value-Added Image Promotion 5. Brand Association With a Participant Sporting Event: The Case of the Okinawa Marathon in Japan 6. The Socio-Economic and Branding Impacts of an International Sporting Event in Japan: Le Tour de France Saitama Criterium 7. From Religious Festival to Cultural Carnival: Durga Puja and the City Branding of Kolkata, India 8. Film, Fashion, Events and City Branding of Mumbai, India 9. "It's Coming Home!": Leveraging Legacies in the City of Sails 10. Conclusions
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
