Event Management for the Tourism and Hospitality Industries
portes grátis
Event Management for the Tourism and Hospitality Industries
Kolb, Bonita M.
Taylor & Francis Ltd
03/2026
174
Mole
Inglês
9781041107965
Pré-lançamento - envio 15 a 20 dias após a sua edição
Descrição não disponível.
1. Meeting changing event visitor expectations 2. Assessing the community for event potential 3. Determining event goals and objectives 4. Targeting the event visitor segment 5. Researching potential visitors 6. Developing the budget and setting the price 7. Creating the event experience 8. Choosing the venue 9. Managing the event 10. Branding and event promotion 11. Promoting with traditional media 12. Connecting with social media 13. Assessing event success Appendix: Event plan outline
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
destination marketing;event planning strategies;experiential design;cultural heritage integration;sustainability in events;community engagement methods;advanced event evaluation techniques
1. Meeting changing event visitor expectations 2. Assessing the community for event potential 3. Determining event goals and objectives 4. Targeting the event visitor segment 5. Researching potential visitors 6. Developing the budget and setting the price 7. Creating the event experience 8. Choosing the venue 9. Managing the event 10. Branding and event promotion 11. Promoting with traditional media 12. Connecting with social media 13. Assessing event success Appendix: Event plan outline
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
