Brand Co-Creation Tourism Research
portes grátis
Brand Co-Creation Tourism Research
Contemporary Issues and Challenges
Rather, Raouf Ahmad
Apple Academic Press Inc.
10/2023
298
Dura
Inglês
9781774912515
15 a 20 dias
Descrição não disponível.
Introduction 1. Brand Co-Creation in Tourism and Hospitality 2. Impact of Social Media Involvement on Brand Co-Creation during the COVID-19 Outbreak in the Tourism Industry 3. Co-Creation Facets and Their Impact on Tourist Well-Being: An Empirical Study in the French Context 4. Branding and Co-Creation in Emerging Tourist Destinations: A Content Hotel Website Analysis 5. Driving Destination-Based Brand Equity: The Role of Tourists' Interaction in Social-Media Destination Brand Communities 6. Perceived Value of Images Carrying Tourism Location Information on Social Media and Customer Brand Engagement 7. Creating Customer Value-in-Use Based Experience in Tourism Industry: A Conceptual Framework 8. Player- and Spectator-Engagement and Co-Creation in E-Sports Gaming Events During and Post-COVID-19 9. Tourism-Based Gamification as a Platform for Engagement and Co-Creation During COVID-19: Framework and Propositions 10. The Role of AR/VR in Improving the Customer Experience: A Comprehensive View of Experience and Technology-Based Theories for Tourism Metamorphosis 11. Post-COVID-19 Educational Tourism: Social eWOM Adoption, Attitude, and Destination Choice Intention 12. Getting a Second Chance: Post-COVID-19 Behavioral Changes of Women Tourists 13. Conclusion: Informing Brand Co-Creation and Future Research
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hospitality marketing strategies;destination brand equity;social media engagement tourism;augmented reality experiences;virtual reality tourism;customer value creation;post-pandemic tourism management
Introduction 1. Brand Co-Creation in Tourism and Hospitality 2. Impact of Social Media Involvement on Brand Co-Creation during the COVID-19 Outbreak in the Tourism Industry 3. Co-Creation Facets and Their Impact on Tourist Well-Being: An Empirical Study in the French Context 4. Branding and Co-Creation in Emerging Tourist Destinations: A Content Hotel Website Analysis 5. Driving Destination-Based Brand Equity: The Role of Tourists' Interaction in Social-Media Destination Brand Communities 6. Perceived Value of Images Carrying Tourism Location Information on Social Media and Customer Brand Engagement 7. Creating Customer Value-in-Use Based Experience in Tourism Industry: A Conceptual Framework 8. Player- and Spectator-Engagement and Co-Creation in E-Sports Gaming Events During and Post-COVID-19 9. Tourism-Based Gamification as a Platform for Engagement and Co-Creation During COVID-19: Framework and Propositions 10. The Role of AR/VR in Improving the Customer Experience: A Comprehensive View of Experience and Technology-Based Theories for Tourism Metamorphosis 11. Post-COVID-19 Educational Tourism: Social eWOM Adoption, Attitude, and Destination Choice Intention 12. Getting a Second Chance: Post-COVID-19 Behavioral Changes of Women Tourists 13. Conclusion: Informing Brand Co-Creation and Future Research
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
