Marketing Research
portes grátis
Marketing Research
Delivering Customer Insight
Wilson, Alan
Bloomsbury Publishing PLC
03/2026
448
Dura
Inglês
9781350442771
15 a 20 dias
Descrição não disponível.
1. The role of marketing research and customer information in decision making
2. The marketing research process
3. Secondary data, customer databases and big data analytics
4. Collecting observation data and social media listening
5. Collecting qualitative data
6. Collecting quantitative data
7. Designing questionnaires
8. Sampling methods
9. Analysing qualitative data
10. Analysing quantitative data
11. Presenting the research results
Marketing research in action: case histories
2. The marketing research process
3. Secondary data, customer databases and big data analytics
4. Collecting observation data and social media listening
5. Collecting qualitative data
6. Collecting quantitative data
7. Designing questionnaires
8. Sampling methods
9. Analysing qualitative data
10. Analysing quantitative data
11. Presenting the research results
Marketing research in action: case histories
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Marketing research; customer; data; databases; qualitative; sampling; quantitative; markets
1. The role of marketing research and customer information in decision making
2. The marketing research process
3. Secondary data, customer databases and big data analytics
4. Collecting observation data and social media listening
5. Collecting qualitative data
6. Collecting quantitative data
7. Designing questionnaires
8. Sampling methods
9. Analysing qualitative data
10. Analysing quantitative data
11. Presenting the research results
Marketing research in action: case histories
2. The marketing research process
3. Secondary data, customer databases and big data analytics
4. Collecting observation data and social media listening
5. Collecting qualitative data
6. Collecting quantitative data
7. Designing questionnaires
8. Sampling methods
9. Analysing qualitative data
10. Analysing quantitative data
11. Presenting the research results
Marketing research in action: case histories
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
