Marketing 7.0

Part 1 The Path to the Human Mind 1

1 The Path to Marketing 7.0: Why Social Media, Artificial Intelligence, and Immersive Tech Unlock the Human Mind 3

2 The Threats of Artificial General Intelligence: Why Minds and Machines Must Coexist for Better Marketing 25

3 The Pitfalls of Marketing in the Digital World: Why Performance and AI Obsessions Kill Authenticity 45

4 The Challenges of Engaging Augmented Humans: Why Filtering, Fragmentation, and Frugality Define the New Market 65

Part 2 The Keys to Unlocking the Human Mind 87

5 The Mind- Centric Marketing: A Guide for Thinking Marketers in the Age of AI 89

6 The Cognitive Mapping: Observing the Human Mind in Action to Extract Deep Customer Insights 109

Part 3 Essential Marketing Stimuli for Engaging the Human Mind 131

7 Brand Storytelling: Leveraging Three Storytelling Paths into the Customer's Mind 133

8 Value Proposition: Tapping into Human Biases to Guide Mental Trade- Offs 153

9 Selling Approach: Building Trust to Convert with Confidence 173

10 Customer Experience: Designing Memorable Moments to Inspire Advocacy 195

Appendix Key Elements of Marketing: The Relevant Frameworks Behind the Core Models of Marketing 7.0 215

Acknowledgments 225

About the Authors 227

Index 229

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• Vendas e marketing
• Pesquisa de mercado
• E-commerce: aspectos de negócios
• Inteligência artificial

digital marketing; artificial intelligence; immersive tech; customer insight; cognitive marketing; augmented human; brand storytelling; value proposition; selling approach; customer experience; modern marketing