Marketing in the Digital Age
portes grátis
Marketing in the Digital Age
Insights into Consumer Decisions, Social Influence, and Responsible Marketing
Jain, Varsha; Spais, George; Belk, Russell; Heggde, Githa S.
Springer Verlag, Singapore
05/2026
332
Dura
Inglês
9789819565085
Pré-lançamento - envio 15 a 20 dias após a sua edição
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Chapter 1: Consumer Involvement in the Digital Era Classical Insights and AI Applications in India.- Chapter 2: Consumer Responses to Influencer Marketing Does Mindfulness lead to Mindful Consumption.- Chapter 3: Travel 2.0 The Role Of Cognition And Affect In Consumer To Consumer C2C Travel Influence.- Chapter 4: The Hungry Calls The Influence of Push Notification on Impulse Buying From Food Delivery Apps.- Chapter 5: LetS Talk Money The Role of Fin Influencers Inshaping GenzS Investment Willingness.- Chapter 6: Fall out to Building Reputation Leveraging Social Media Influencers in Managing Brand Crisis. Chapter 7: How Online Brand Communities Affect Consumer Engagement.- Chapter 8: From crafting Moments to Marketing The Conceptualization and Conceptual Framework of Moment Marketing.- Chapter 9: Advertising of CSR Activities and its Impact on Brand Equity A Study of FMCG Sector in India.- Chapter 10: Effects of Sustainable Marketing Practices on Consumer Buying Behaviour in Quick Commerce.- Chapter 11: Consumer Data Privacy on User-Created Content - Designing Consumer Personas to Privacy Concern.- Chapter 12: Posts Privacy and Plight Investigating Ethical Boundaries of Consumer Data Usage.- Chapter 13: The Impact of Marketing Analytics on Business Performance Navigating Consumer Insights and Ethical Considerations.- Chapter 14: The Impact of Heatmap Metrics on Consumer Decision Making in Metaverse Fashion Spaces.- Chapter 15: Impact of Online Food Aggregator OFA Loyalty Programs on Customer Loyalty An Empirical Study.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Consumer behaviour in digital contexts;? Digital marketing and Experiences;? Digital marketing strategies;? Marketing Analytics;? Marketing communication and advertising;? Marketing and AI;? Branding in the digital age;? B2B marketing in the digital age;? B2B marketing in the digital age;Augmented Reality, Mixed Reality, Extended Reality, Metaverse;? Marketing and sustainability;? Omni channels and retailing;? Services Marketing
Chapter 1: Consumer Involvement in the Digital Era Classical Insights and AI Applications in India.- Chapter 2: Consumer Responses to Influencer Marketing Does Mindfulness lead to Mindful Consumption.- Chapter 3: Travel 2.0 The Role Of Cognition And Affect In Consumer To Consumer C2C Travel Influence.- Chapter 4: The Hungry Calls The Influence of Push Notification on Impulse Buying From Food Delivery Apps.- Chapter 5: LetS Talk Money The Role of Fin Influencers Inshaping GenzS Investment Willingness.- Chapter 6: Fall out to Building Reputation Leveraging Social Media Influencers in Managing Brand Crisis. Chapter 7: How Online Brand Communities Affect Consumer Engagement.- Chapter 8: From crafting Moments to Marketing The Conceptualization and Conceptual Framework of Moment Marketing.- Chapter 9: Advertising of CSR Activities and its Impact on Brand Equity A Study of FMCG Sector in India.- Chapter 10: Effects of Sustainable Marketing Practices on Consumer Buying Behaviour in Quick Commerce.- Chapter 11: Consumer Data Privacy on User-Created Content - Designing Consumer Personas to Privacy Concern.- Chapter 12: Posts Privacy and Plight Investigating Ethical Boundaries of Consumer Data Usage.- Chapter 13: The Impact of Marketing Analytics on Business Performance Navigating Consumer Insights and Ethical Considerations.- Chapter 14: The Impact of Heatmap Metrics on Consumer Decision Making in Metaverse Fashion Spaces.- Chapter 15: Impact of Online Food Aggregator OFA Loyalty Programs on Customer Loyalty An Empirical Study.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Consumer behaviour in digital contexts;? Digital marketing and Experiences;? Digital marketing strategies;? Marketing Analytics;? Marketing communication and advertising;? Marketing and AI;? Branding in the digital age;? B2B marketing in the digital age;? B2B marketing in the digital age;Augmented Reality, Mixed Reality, Extended Reality, Metaverse;? Marketing and sustainability;? Omni channels and retailing;? Services Marketing
