Destination Marketing

Destination Marketing portes grátis

Destination Marketing

Creating Memorable Tourism Experiences

Rajain, Pallavi; Rathee, Rupa

Apple Academic Press Inc.

12/2022

172

Dura

Inglês

9781774910269

15 a 20 dias

503

Descrição não disponível.

1. Understanding Destination Marketing Concepts 2. Tourism Attractors 3. Destination Marketing Mix 4. Destination Marketing Organizations 5. Destination Marketing Experiences 6. Role of Social Media 7. Destination Marketing Strategies 8. Sustainability, Challenges, and Future Directions

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tourism consumer behavior;heritage tourism management;destination branding strategies;tourism segmentation targeting;sustainable tourism development;digital marketing tourism;performance measurement in tourism marketing