Role of Smart Technologies in Decision Making
portes grátis
Role of Smart Technologies in Decision Making
Developing, Supporting and Training Smart Consumers
Pantano, Eleonora; Serravalle, Francesca
Taylor & Francis Ltd
05/2024
206
Mole
9781032308838
15 a 20 dias
Descrição não disponível.
Introduction: the role of smart technologies in decision making: developing, supporting and training smart consumers 1. Are households ready to engage with smart home technology? 2. Siri, Alexa, and other digital assistants: a study of customer satisfaction with artificial intelligence applications 3. The need for services and technologies in physical fast fashion stores: Generation Y's opinion 4. Impact of privacy concerns on resistance to smart services: does the 'Big Brother effect' matter? 5. The rise of smart consumers: role of smart servicescape and smart consumer experience co-creation 6. In-store location-based marketing with beacons: from inflated expectations to smart use in retailing 7. Smart consumers come undone: breakdowns in the process of digital agencing Conclusion
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
PLS;Smart Consumers;Smart Home Technology;Repeated Indicator Approach;Smart Services;Bias Corrected Bootstrap Confidence Interval;Smart Technology;Service Brand Equity;Information Privacy Concerns;Smart Retailing;Fast Fashion Retailers;GDPR.;WOM Intention;Fast Fashion;Dysfunctional Questions;Consumer Engagement;Experience Co-creation;Fast Fashion Industry;Quadrant Iii;UTAUT Model;Ect Model;Reducing Privacy Concerns;Unmeasured Latent Factor;Digital Agencing;PLS Path
Introduction: the role of smart technologies in decision making: developing, supporting and training smart consumers 1. Are households ready to engage with smart home technology? 2. Siri, Alexa, and other digital assistants: a study of customer satisfaction with artificial intelligence applications 3. The need for services and technologies in physical fast fashion stores: Generation Y's opinion 4. Impact of privacy concerns on resistance to smart services: does the 'Big Brother effect' matter? 5. The rise of smart consumers: role of smart servicescape and smart consumer experience co-creation 6. In-store location-based marketing with beacons: from inflated expectations to smart use in retailing 7. Smart consumers come undone: breakdowns in the process of digital agencing Conclusion
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
PLS;Smart Consumers;Smart Home Technology;Repeated Indicator Approach;Smart Services;Bias Corrected Bootstrap Confidence Interval;Smart Technology;Service Brand Equity;Information Privacy Concerns;Smart Retailing;Fast Fashion Retailers;GDPR.;WOM Intention;Fast Fashion;Dysfunctional Questions;Consumer Engagement;Experience Co-creation;Fast Fashion Industry;Quadrant Iii;UTAUT Model;Ect Model;Reducing Privacy Concerns;Unmeasured Latent Factor;Digital Agencing;PLS Path
