Strategic Luxury Management

Part 1: The Concept of Luxury 1. The Concept of Luxury: Past, Present and Future Part 2: Principles of Luxury Value Creation: The Essence of Luxury 2. The Need for a Managerial Approach: Luxury and Strategy 3. The Essence of Luxury: Unveiling the Luxury Value Creation Process Part 3: Principles of Creativity-Driven Industries: The Nature of Luxury 4. The Luxury Firm and the Role of Creativity 5. Luxury as a Creative Industry: The Creative Value System Part 4: Principles of Luxury Competition: The Means of Luxury 6. Principles of Business Level Rivalry: The Means of the Luxury Firm 7. Principles of Corporate Level Rivalry: Diversification and the Conglomerate Power 8. The Future of Luxury

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• A teoria psicológica e escolas de pensamento
• Indústrias da moda e beleza
• Economia
• Vendas e marketing
• Estratégia de negócios
• Comercio do retalho
• Cognição e psicologia cognitiva

Luxury;Strategy;Strategic Management;Luxury Management;Luxury Brand Management;Value Creation;Creativity;Luxury Business;Luxury Firms;Luxury Managers;Luxury Strategy;Louis Vuitton;Expressive Benefits;Luxury Market;Key Organizational Capabilities;Diversification Move;Mechanical Watch;Firm's Organizational Capabilities;Luxury Industry;Organizational Capabilities;Appreciation Framework;Creative Firms;Firm's Ability;Normal Competition;Opinion Leaders;Diversified Conglomerate;Diversified Firm;Powerful Categories;Substitution Threat;Excess Competition;Luxury Categories;Functional Benefits