Demand-Driven Business Strategy

Demand-Driven Business Strategy

Digital Transformation and Business Model Innovation

Molenaar, Cor

Taylor & Francis Ltd

02/2022

180

Dura

Inglês

9781032127651

15 a 20 dias

460

Descrição não disponível.
1. Introduction 2. Demand-Driven Versus Supply-Driven 3. Shifting from a Supply-Driven to a Demand Driven Economy: Digitalization 4. Community-Based Digital Business Models: Platforms 5. Machine learning: The Role of Artificial Intelligence in a Demand-Driven Model 6. Transforming Existing Business to Succeed in a Demand-Driven Economy 7. Building a Demand-Driven Business Model 8. Marketing in a Demand-Driven Economy: Data as Competitive Advantage 9. Transforming Organizations: From Digital to Demand-Driven 10. The New Playground for Organizations 11. Competition and Technology 12. The Road Ahead 13. Practical Research: Product-as-a-Service in Practice 14. Business Models and Comparison
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Digital marketing;Demand driven marketing;Demand-driven marketing;Marketing;Disruption;New business models;Data science;Machine learning;Machine learning in marketing;Marketing strategy;Business intelligence;Marketing intelligence;Customer driven marketing;Customer-driven marketing;RFM;ROI;Business Processes;Profit Pools;Business Model Canvas;Fourth Industrial Revolution;Focal Companies;Multi-sided Platforms;Demand Driven Supply Chain;Business Model Innovation;Word Of Mouth;Demand Chain;Cloud Computing;Subscription Models;Gps Watch;Vice Versa;Supply Chain;Platform Business Models;Digital Transformation;Web Shop;Channel Conflict;ERP;Social Media Marketing;Follow