Global Private Health & Fitness Business

Chapter 1. Introduction; Jeronimo Garcia-Fernandez and Pablo Galvez-Ruiz

Part I. The Europe Industry

Chapter 2. The Fitness Industry in The United Kingdom; Ray Algar

Chapter 3. The Spanish Fitness Industry; Manel Valcarce Torrente, Jeronimo Garcia-Fernandez and Pablo Galvez-Ruiz

Chapter 4. An overview of Fitness in Portugal: Business Models, Attraction and Building Members? Loyalty; Vera Pedragosa

Chapter 5. The Fitness Sector in Greece: Business Models and Marketing Perspectives; Efi Tsitskari, George Tzetzis and Alexios Batrakoulis

Chapter 6. Business Models of Lithuanian Fitness Centers; Irena Valantine, Inga Staskeviciute-Butiene, Arturas Simanavicius and Edmundas Jasinskas

Chapter 7. The Fitness Industry in Turkey; Kadir Yildiz, Ercan Polat and Suleyman Murat Yildiz

Chapter 8. The Fitness Industry in Italy; Paolo Menconi and Paolo Aldo MariaMonesi

Part II. The North - South America industry

Chapter 9. The Fitness Industry in The USA; Devin Anderson, Andrew Kim and James Zhang

Chapter 10. The Mexico Fitness Industry; Isela Guadalupe Ramos Carranza, Javier Almazan Del Pozo and Rosa Elena Medina Rodriguez

Chapter 11. The Fitness Industry in Chile; Daniel Duclos-Bastias and Frano Giakoni

Chapter 12. Fitness in Brazil: a Diversified Market; Flavia Da Cunha Bastos, Ivan Furegato Moraes and Leandro Boaventura Do Nascimento

Part III. The Asia - Pacific industry

Chapter 13. The Fitness Industry in India: An Overview and Prospects; Linsy Mathew, Rajasekharan Pillai K and Simon George

Chapter 14. The Australian Fitness Industry: Trends, Disruption and Positioning; Duncan Murray and Karen Williams

Chapter 15. The Health and Fitness Club Industry in Japan; Yasuhiro Watanabe and Toshie Takahashi

Chapter 16. Sports Fitness Industry in China; Liangju Zho, Zhao Wang and Ziqing Tuo

Part IV. The Africa and Middle East industry

Chapter 17. The Fitness Industry in Morocco; Amal Elasri-Ejjaberi, Said Balhadj and Pilar Aparicio-Chueca

Chapter 18. Saudi Arabia?s Fitness Center Industry: Getting in Shape; Nawaf Almohaimeed and Marta Perez Villalba

Chapter 19. The Fitness Industry in Egypt; Khaled Ebada and Hamdy Mansour

Chapter 20. The Fitness Industry in Kenya; Kinuthia Kagunda Stanley, Mwangi Mundia Francis and Muthomi Nkatha Hellen

Chapter 21. A Look to Fitness Industry in Iran; Sardar Mohammadi and Mohamad Kazem Azami

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• Vendas e gestão do marketing
• Vendas e marketing
• Negócios internacionais

Brand management; International sport marketing; Business models; Fitness industry; Digital marketing; Sales promotion