Dynamics of Influencer Marketing
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Dynamics of Influencer Marketing
A Multidisciplinary Approach
Alvarez-Monzoncillo, Jose M.
Taylor & Francis Ltd
05/2024
210
Mole
9780367680916
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Introduction
Jose M. Alvarez-Monzoncillo
Chapter 1. Making use of digital methods to study influencer marketing
Prince Chacko Johnson and Christian Sandstroem
Chapter 2. The marketing of UGC, media industries and business influence: the Hydra of Lerna and the Sword of Heracles
Jose M. Alvarez-Monzoncillo and Marina Santin
Chapter 3. The power of algorithms and keys of participation
Jose Esteves
Chapter 4. Reviewing the Commercial and Social Impact of Social Media Influencers
Chen Lou, Tiffany Chee and Xuan Zhou
Chapter 5. The evolution of the influence business
Antonio Baraybar
Chapter 6. Influencer Marketing Dynamics: The Roles of Social Engagement, Trust, and Influence
Sylvia Chan-Olmsted and Hyehyun Julia Kim
Chapter 7. How Instagram & YouTube Users Share News: Algorithms, Monetization and Visibility on Social Media
Jonathon Hutchinson and Tim Dwyer
Chapter 8. A Cross-pollination of Fame? Star Athletes and Influencers on Instagram
Emilio Fernandez Pena, Natividad Ramajo and Adolfo Nieto
Chapter 9. Crowd influences in branded communities: the case of CrossFit
Anne Morawietz, Adele Berndt and Tomas Muellern
Chapter 10. Three key practices of imagine building in entrepreneurial identity work of freelance journalists
Sven-Ove Horst and Toon Brouwers
Index
Jose M. Alvarez-Monzoncillo
Chapter 1. Making use of digital methods to study influencer marketing
Prince Chacko Johnson and Christian Sandstroem
Chapter 2. The marketing of UGC, media industries and business influence: the Hydra of Lerna and the Sword of Heracles
Jose M. Alvarez-Monzoncillo and Marina Santin
Chapter 3. The power of algorithms and keys of participation
Jose Esteves
Chapter 4. Reviewing the Commercial and Social Impact of Social Media Influencers
Chen Lou, Tiffany Chee and Xuan Zhou
Chapter 5. The evolution of the influence business
Antonio Baraybar
Chapter 6. Influencer Marketing Dynamics: The Roles of Social Engagement, Trust, and Influence
Sylvia Chan-Olmsted and Hyehyun Julia Kim
Chapter 7. How Instagram & YouTube Users Share News: Algorithms, Monetization and Visibility on Social Media
Jonathon Hutchinson and Tim Dwyer
Chapter 8. A Cross-pollination of Fame? Star Athletes and Influencers on Instagram
Emilio Fernandez Pena, Natividad Ramajo and Adolfo Nieto
Chapter 9. Crowd influences in branded communities: the case of CrossFit
Anne Morawietz, Adele Berndt and Tomas Muellern
Chapter 10. Three key practices of imagine building in entrepreneurial identity work of freelance journalists
Sven-Ove Horst and Toon Brouwers
Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
YouTube;Instagram;Facebook;Vimeo;Social network;Content;Communication;Vlog;Blog;SMI;Social Media Platforms;Influencer Marketing;Social Media;Word Of Mouth;Psi;Ad Disclosures;PSRs;Online Content Creators;Digital Intermediation;Global Success Story;Social Media Algorithms;Omnipresent;Social Media Firms;YouTube Algorithm;Algorithmic Bias;ASMR;Crowd Influence;Cristiano Ronaldo;Web Scrapping;Interim Ceo;Brand Collaborated;Entrepreneurial Identity;Social Bots;Source Credibility Theory
Introduction
Jose M. Alvarez-Monzoncillo
Chapter 1. Making use of digital methods to study influencer marketing
Prince Chacko Johnson and Christian Sandstroem
Chapter 2. The marketing of UGC, media industries and business influence: the Hydra of Lerna and the Sword of Heracles
Jose M. Alvarez-Monzoncillo and Marina Santin
Chapter 3. The power of algorithms and keys of participation
Jose Esteves
Chapter 4. Reviewing the Commercial and Social Impact of Social Media Influencers
Chen Lou, Tiffany Chee and Xuan Zhou
Chapter 5. The evolution of the influence business
Antonio Baraybar
Chapter 6. Influencer Marketing Dynamics: The Roles of Social Engagement, Trust, and Influence
Sylvia Chan-Olmsted and Hyehyun Julia Kim
Chapter 7. How Instagram & YouTube Users Share News: Algorithms, Monetization and Visibility on Social Media
Jonathon Hutchinson and Tim Dwyer
Chapter 8. A Cross-pollination of Fame? Star Athletes and Influencers on Instagram
Emilio Fernandez Pena, Natividad Ramajo and Adolfo Nieto
Chapter 9. Crowd influences in branded communities: the case of CrossFit
Anne Morawietz, Adele Berndt and Tomas Muellern
Chapter 10. Three key practices of imagine building in entrepreneurial identity work of freelance journalists
Sven-Ove Horst and Toon Brouwers
Index
Jose M. Alvarez-Monzoncillo
Chapter 1. Making use of digital methods to study influencer marketing
Prince Chacko Johnson and Christian Sandstroem
Chapter 2. The marketing of UGC, media industries and business influence: the Hydra of Lerna and the Sword of Heracles
Jose M. Alvarez-Monzoncillo and Marina Santin
Chapter 3. The power of algorithms and keys of participation
Jose Esteves
Chapter 4. Reviewing the Commercial and Social Impact of Social Media Influencers
Chen Lou, Tiffany Chee and Xuan Zhou
Chapter 5. The evolution of the influence business
Antonio Baraybar
Chapter 6. Influencer Marketing Dynamics: The Roles of Social Engagement, Trust, and Influence
Sylvia Chan-Olmsted and Hyehyun Julia Kim
Chapter 7. How Instagram & YouTube Users Share News: Algorithms, Monetization and Visibility on Social Media
Jonathon Hutchinson and Tim Dwyer
Chapter 8. A Cross-pollination of Fame? Star Athletes and Influencers on Instagram
Emilio Fernandez Pena, Natividad Ramajo and Adolfo Nieto
Chapter 9. Crowd influences in branded communities: the case of CrossFit
Anne Morawietz, Adele Berndt and Tomas Muellern
Chapter 10. Three key practices of imagine building in entrepreneurial identity work of freelance journalists
Sven-Ove Horst and Toon Brouwers
Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
YouTube;Instagram;Facebook;Vimeo;Social network;Content;Communication;Vlog;Blog;SMI;Social Media Platforms;Influencer Marketing;Social Media;Word Of Mouth;Psi;Ad Disclosures;PSRs;Online Content Creators;Digital Intermediation;Global Success Story;Social Media Algorithms;Omnipresent;Social Media Firms;YouTube Algorithm;Algorithmic Bias;ASMR;Crowd Influence;Cristiano Ronaldo;Web Scrapping;Interim Ceo;Brand Collaborated;Entrepreneurial Identity;Social Bots;Source Credibility Theory
