Strategic Sport Communication

1. Sport Communication, Strategic Communication, and Strategic Sport Communication: Defining Our Terms 2. Sport as an Industry 3. Sports Fans 4. Scanning and Monitoring 5. Researching and Refining Opportunities and Threats 6. Planning: Creating Guidance for Action 7. Communicating: Creating the Final Messages 8. Evaluating: Assessing Success or Failure and Learning 9. A Transmedia Narrative Transportation (TNT) Approach to Strategic Communication: An Alternative Perspective 10. Culture and Sport 11. Athlete Health and Safety 12. Crisis Communication and Reputation Management in Sports

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• Humanidades
• Publicidade
• Estudos de comunicação
• Economia
• Estudos de meios de comunicação
• Indústria da publicidade
• Imprensa e jornalismo
• Relações públicas
• Formação e treino desportivo
• Gestão desportiva e instalações

Strategic Sport Communication;Strategic Communication;Strategic Communication Efforts;Sport;Strategic Communicator;Sport Communication;Sensory Room;Sport Management;Strategic Communication Process;Fans;Social Listening;Revenue;Target Segment;Health;Sports Entities;Tracking;NBA;Research;Transmedia Storytelling;Data Collection;Transmedia Narrative Transportation;Larger Organizational Goals;Culture;Sports Fans;Justice;Sport Consumers;Crisis communication;Social Media Metrics;Storytelling;Title IX;Reputation Management;American Football;CBS's Sport Network;Season Tickets;ASD;Fantasy Sports;WNBA Game;Narrative Transportation;Performance Enhancing Drugs;Athlete Health