Strategic Sport Marketing

Part I: Introduction, 1. Introduction to Sport Marketing, Part II: Identification of Sport Marketing Opportunities, 2. The Strategic Sport-Marketing Planning Process, 3. Sport Consumers, 4. Sport Market Research and Strategy, Part III: Strategy Determination, 5. Sport Brands and Products, 6. Sport and Pricing Strategies, 7. The Sport Place, 8. Sport and Media Distribution, 9. Sport Promotion, 10. Sport Services: Service Quality and Satisfaction, 11. Sport Sponsorship, Part IV: Measuring and Managing Sport Marketing Strategy, 12. Implementation, Ethics and Future Trends in Sport Marketing

Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.

• Vendas e marketing
• Gestão desportiva e instalações
• Economia
• Formação e treino desportivo
• Indústrias do desporto e lazer

Sport Marketing;Sport Organisations;David Shilbury;Sport Marketers;Adam Karg;Sport Product;Hans Westerbeek;NBA;Daniel Funk;EPL;Mike Naraine;Sport Marketing Strategies;PCM;sports marketing;Sport Consumer;sport management;Strategic Sport Marketing Process;sport business;Sport Consumer Behaviour;consumer behaviour;Season Ticket Holder;market research;ACB;strategic marketing;Promotion Mix;sport brands;Core Marketing Strategy;sport media;Sport Service;sponsorship;Related Brands;planning;Dynamic Ticket Pricing;ethics;Fantasy Sport;pricing;NHL;products;Sport Property;services;Chinese Super League;quality;Ambush Marketing;Marketing Channels;Mis