Sports, Media, and Society

Part I. Sports Media Basics
Chapter 1. Theoretical Foundation: Gatekeeping
Chapter 2. History and Evolution of the Sports Media
Chapter 3. Business of the Sports Media
Chapter 4. Case Study: NBC and the Olympics
Chapter 5. Case Study: Sports Illustrated
Chapter 6. Social Media in Sports

Part II. The Impact of Television
Chapter 7. Theoretical Foundation: Agenda Setting
Chapter 8. ABC Sports
Chapter 9. ESPN
Chapter 10. Fox Sports
Chapter 11. Case Study: League of Denial
Chapter 12. Case Study: ESPN and the SEC Bias

Part III. Social Issues
Chapter 13. Theoretical Foundation: Social Identity Theory
Chapter 14. Theoretical Foundation: Framing
Chapter 15. Media Coverage of Race in Sports
Chapter 16. Case Study: Colin Kaepernick
Chapter 17. Case Study: "Stick to Sports"
Chapter 18. Media Coverage of Women's Sports
Chapter 19. Case Study: U.S. Women's Soccer Team
Chapter 20. Women in the Sports Media
Chapter 21. Media Coverage of LGBTQ+ in Sports
Chapter 22. Case Study: Michael Sam

Part IV. Crisis Communication
Chapter 23. Theoretical Foundation: Crisis Communication
Chapter 24. Case Study: Tiger Woods
Chapter 25. Case Study: Lance Armstrong
Chapter 26. Case Study: LeBron James and The Decision
Chapter 27. Case Study: Death of Kobe Bryant
Chapter 28. Case Study: Houston Astros Cheating Scandal

Part V. Emerging Trends in Sports Media and Society
Chapter 29. Theoretical Foundation: Two-Step Flow
Chapter 30. Team and Player Media
Chapter 31. Lasting Impact of COVID-19
Chapter 32. Mental Health
Chapter 33. Esports
Chapter 34. Sports Betting

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• Indústrias de serviços
• Desportos e recreação ao ar livre
• Sociologia: desporto e lazer
• Gestão desportiva e instalações

Sport; management; communication; social issues; gender issues; sports media; broadcasting; journalism; history; television; radio; social media; crisis management; sport sociology; sport in society; culture