Managing Sport Events
portes grátis
Managing Sport Events
Greenwell, T. Christopher; Shonk, David J.; Danzey-Bussell, Leigh Ann
Human Kinetics Publishers
05/2024
272
Mole
9781718217621
Pré-lançamento - envio 15 a 20 dias após a sua edição
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Chapter 1. Understanding the Sport Event Industry
Career Paths in Sport Event Management
Skills, Knowledge, and Traits for Success
Sport Events Versus Nonsport Events
Sport Tourism
Relationship Between Sport Event Management and Sport Facility Management
Types of Sporting Events
Summary
Learning Activities
Chapter 2. Event Conceptualization, Planning, and Project Management
Event Leadership
Decision Making in Event Management
Brainstorming in Event Management
Purpose of the Event
Choosing the Type of Event
SWOT Analysis
Developing a Mission for the Event
Setting Goals and Objectives
Planning Logistics
Thinking Creatively and Planning for Uniqueness
Planning for Diversity, Equity, and Inclusion
Sustainable Sporting Events
Planning Promotional and Ancillary Components
Planning for Contingencies
Project Management
Event Planning Blunders
Summary
Learning Activities
Chapter 3. Event Bidding
Economic Impact
Sports Commissions
Sport Event Trends
Bidding Process
Feasibility Studies
Bid Documents
Summary
Learning Activities
Chapter 4. Event Budgeting
Event Budgeting Process
Types of Revenues
Types of Expenses
Controlling Costs
Cash Flow and Cash Management
Summary
Learning Activities
Chapter 5. Event Sponsorship
Sponsorship
Benefits of Event Sponsorship
Activation
Sponsorship and Technology
Ensuring DEI
Evaluating Your Event
Summary
Learning Activities
Chapter 6. Event Marketing
Marketing Sport Events
Developing a Marketing Plan
Market Research and Analysis
Understanding Consumers
Setting Marketing Goals and Objectives
Market Segmentation and Target Markets
Branding the Event
Event Pricing
Distribution
Event Promotion
Sales
Creating Community Support
Summary
Learning Activities
Chapter 7. Event Publicity
Sport Publicity
Publicity
Media Relations
The Five Rs of Media Relations
Social Media
Social Media Strategy
Evaluating Success
Summary
Learning Activities
Chapter 8. Legal Issues
Contracts 101
Technology and Contracts
Negotiating Contracts
Types of Contracts
Common Clauses
Waivers and Releases
Permits and Licenses
Assessing Your Insurance Needs
Federal Legislation
Diversity, Equity, and Inclusion
Summary
Learning Activities
Chapter 9. Risk Management and Negligence
Risk Management Process
Risk Management Planning
Threats to Events (Types of Emergencies)
Understanding and Managing Crowds
Crowd Management Plans
Negligence
Summary
Learning Activities
Chapter 10. Event Staffing
Organizational Chart
Identifying Necessary Staff
Scheduling Staff
Considering Outsourcing Staff
Managing and Motivating Staff
Personal Management Style and Effective Leadership
Management Meetings
Communicating With Staff
Volunteers
Team Building
Summary
Learning Activities
Chapter 11. Event Services and Logistics
Event Timeline
Event Registration
Ticket Sales
Food and Beverage Operations
Hospitality Services
Waste Management Services
Custodial Services
Transportation Services
Lighting
Vendor Relationships
Event Facility Selection
Customer Service
Awards Ceremonies
Summary
Learning Activities
Chapter 12. Event Day Management
Managing Event Day
Easily Missed Details
Event Day Tools
Managing Staff
Managing Spectators
Managing Participants
Managing Sponsors
Consumer Experience
Customer Service
Health and Safety Protocols
Event Day Technologies
Summary
Learning Activities
Chapter 13. Postevent Details and Evaluation
Postevent Promotions
Postevent Media Coverage
Sponsor Follow-Up
Postevent Debriefing
Event Evaluation
Evaluating Outcomes and Objectives
Measuring Economic Impact
Summary
Learning Activities
Career Paths in Sport Event Management
Skills, Knowledge, and Traits for Success
Sport Events Versus Nonsport Events
Sport Tourism
Relationship Between Sport Event Management and Sport Facility Management
Types of Sporting Events
Summary
Learning Activities
Chapter 2. Event Conceptualization, Planning, and Project Management
Event Leadership
Decision Making in Event Management
Brainstorming in Event Management
Purpose of the Event
Choosing the Type of Event
SWOT Analysis
Developing a Mission for the Event
Setting Goals and Objectives
Planning Logistics
Thinking Creatively and Planning for Uniqueness
Planning for Diversity, Equity, and Inclusion
Sustainable Sporting Events
Planning Promotional and Ancillary Components
Planning for Contingencies
Project Management
Event Planning Blunders
Summary
Learning Activities
Chapter 3. Event Bidding
Economic Impact
Sports Commissions
Sport Event Trends
Bidding Process
Feasibility Studies
Bid Documents
Summary
Learning Activities
Chapter 4. Event Budgeting
Event Budgeting Process
Types of Revenues
Types of Expenses
Controlling Costs
Cash Flow and Cash Management
Summary
Learning Activities
Chapter 5. Event Sponsorship
Sponsorship
Benefits of Event Sponsorship
Activation
Sponsorship and Technology
Ensuring DEI
Evaluating Your Event
Summary
Learning Activities
Chapter 6. Event Marketing
Marketing Sport Events
Developing a Marketing Plan
Market Research and Analysis
Understanding Consumers
Setting Marketing Goals and Objectives
Market Segmentation and Target Markets
Branding the Event
Event Pricing
Distribution
Event Promotion
Sales
Creating Community Support
Summary
Learning Activities
Chapter 7. Event Publicity
Sport Publicity
Publicity
Media Relations
The Five Rs of Media Relations
Social Media
Social Media Strategy
Evaluating Success
Summary
Learning Activities
Chapter 8. Legal Issues
Contracts 101
Technology and Contracts
Negotiating Contracts
Types of Contracts
Common Clauses
Waivers and Releases
Permits and Licenses
Assessing Your Insurance Needs
Federal Legislation
Diversity, Equity, and Inclusion
Summary
Learning Activities
Chapter 9. Risk Management and Negligence
Risk Management Process
Risk Management Planning
Threats to Events (Types of Emergencies)
Understanding and Managing Crowds
Crowd Management Plans
Negligence
Summary
Learning Activities
Chapter 10. Event Staffing
Organizational Chart
Identifying Necessary Staff
Scheduling Staff
Considering Outsourcing Staff
Managing and Motivating Staff
Personal Management Style and Effective Leadership
Management Meetings
Communicating With Staff
Volunteers
Team Building
Summary
Learning Activities
Chapter 11. Event Services and Logistics
Event Timeline
Event Registration
Ticket Sales
Food and Beverage Operations
Hospitality Services
Waste Management Services
Custodial Services
Transportation Services
Lighting
Vendor Relationships
Event Facility Selection
Customer Service
Awards Ceremonies
Summary
Learning Activities
Chapter 12. Event Day Management
Managing Event Day
Easily Missed Details
Event Day Tools
Managing Staff
Managing Spectators
Managing Participants
Managing Sponsors
Consumer Experience
Customer Service
Health and Safety Protocols
Event Day Technologies
Summary
Learning Activities
Chapter 13. Postevent Details and Evaluation
Postevent Promotions
Postevent Media Coverage
Sponsor Follow-Up
Postevent Debriefing
Event Evaluation
Evaluating Outcomes and Objectives
Measuring Economic Impact
Summary
Learning Activities
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Sport; event; management; managing sport events; planning; marketing; budgeting; publicity; production; sporting event; strategic; organizing; planner; manager; coordinator; implementation; evaluation
Chapter 1. Understanding the Sport Event Industry
Career Paths in Sport Event Management
Skills, Knowledge, and Traits for Success
Sport Events Versus Nonsport Events
Sport Tourism
Relationship Between Sport Event Management and Sport Facility Management
Types of Sporting Events
Summary
Learning Activities
Chapter 2. Event Conceptualization, Planning, and Project Management
Event Leadership
Decision Making in Event Management
Brainstorming in Event Management
Purpose of the Event
Choosing the Type of Event
SWOT Analysis
Developing a Mission for the Event
Setting Goals and Objectives
Planning Logistics
Thinking Creatively and Planning for Uniqueness
Planning for Diversity, Equity, and Inclusion
Sustainable Sporting Events
Planning Promotional and Ancillary Components
Planning for Contingencies
Project Management
Event Planning Blunders
Summary
Learning Activities
Chapter 3. Event Bidding
Economic Impact
Sports Commissions
Sport Event Trends
Bidding Process
Feasibility Studies
Bid Documents
Summary
Learning Activities
Chapter 4. Event Budgeting
Event Budgeting Process
Types of Revenues
Types of Expenses
Controlling Costs
Cash Flow and Cash Management
Summary
Learning Activities
Chapter 5. Event Sponsorship
Sponsorship
Benefits of Event Sponsorship
Activation
Sponsorship and Technology
Ensuring DEI
Evaluating Your Event
Summary
Learning Activities
Chapter 6. Event Marketing
Marketing Sport Events
Developing a Marketing Plan
Market Research and Analysis
Understanding Consumers
Setting Marketing Goals and Objectives
Market Segmentation and Target Markets
Branding the Event
Event Pricing
Distribution
Event Promotion
Sales
Creating Community Support
Summary
Learning Activities
Chapter 7. Event Publicity
Sport Publicity
Publicity
Media Relations
The Five Rs of Media Relations
Social Media
Social Media Strategy
Evaluating Success
Summary
Learning Activities
Chapter 8. Legal Issues
Contracts 101
Technology and Contracts
Negotiating Contracts
Types of Contracts
Common Clauses
Waivers and Releases
Permits and Licenses
Assessing Your Insurance Needs
Federal Legislation
Diversity, Equity, and Inclusion
Summary
Learning Activities
Chapter 9. Risk Management and Negligence
Risk Management Process
Risk Management Planning
Threats to Events (Types of Emergencies)
Understanding and Managing Crowds
Crowd Management Plans
Negligence
Summary
Learning Activities
Chapter 10. Event Staffing
Organizational Chart
Identifying Necessary Staff
Scheduling Staff
Considering Outsourcing Staff
Managing and Motivating Staff
Personal Management Style and Effective Leadership
Management Meetings
Communicating With Staff
Volunteers
Team Building
Summary
Learning Activities
Chapter 11. Event Services and Logistics
Event Timeline
Event Registration
Ticket Sales
Food and Beverage Operations
Hospitality Services
Waste Management Services
Custodial Services
Transportation Services
Lighting
Vendor Relationships
Event Facility Selection
Customer Service
Awards Ceremonies
Summary
Learning Activities
Chapter 12. Event Day Management
Managing Event Day
Easily Missed Details
Event Day Tools
Managing Staff
Managing Spectators
Managing Participants
Managing Sponsors
Consumer Experience
Customer Service
Health and Safety Protocols
Event Day Technologies
Summary
Learning Activities
Chapter 13. Postevent Details and Evaluation
Postevent Promotions
Postevent Media Coverage
Sponsor Follow-Up
Postevent Debriefing
Event Evaluation
Evaluating Outcomes and Objectives
Measuring Economic Impact
Summary
Learning Activities
Career Paths in Sport Event Management
Skills, Knowledge, and Traits for Success
Sport Events Versus Nonsport Events
Sport Tourism
Relationship Between Sport Event Management and Sport Facility Management
Types of Sporting Events
Summary
Learning Activities
Chapter 2. Event Conceptualization, Planning, and Project Management
Event Leadership
Decision Making in Event Management
Brainstorming in Event Management
Purpose of the Event
Choosing the Type of Event
SWOT Analysis
Developing a Mission for the Event
Setting Goals and Objectives
Planning Logistics
Thinking Creatively and Planning for Uniqueness
Planning for Diversity, Equity, and Inclusion
Sustainable Sporting Events
Planning Promotional and Ancillary Components
Planning for Contingencies
Project Management
Event Planning Blunders
Summary
Learning Activities
Chapter 3. Event Bidding
Economic Impact
Sports Commissions
Sport Event Trends
Bidding Process
Feasibility Studies
Bid Documents
Summary
Learning Activities
Chapter 4. Event Budgeting
Event Budgeting Process
Types of Revenues
Types of Expenses
Controlling Costs
Cash Flow and Cash Management
Summary
Learning Activities
Chapter 5. Event Sponsorship
Sponsorship
Benefits of Event Sponsorship
Activation
Sponsorship and Technology
Ensuring DEI
Evaluating Your Event
Summary
Learning Activities
Chapter 6. Event Marketing
Marketing Sport Events
Developing a Marketing Plan
Market Research and Analysis
Understanding Consumers
Setting Marketing Goals and Objectives
Market Segmentation and Target Markets
Branding the Event
Event Pricing
Distribution
Event Promotion
Sales
Creating Community Support
Summary
Learning Activities
Chapter 7. Event Publicity
Sport Publicity
Publicity
Media Relations
The Five Rs of Media Relations
Social Media
Social Media Strategy
Evaluating Success
Summary
Learning Activities
Chapter 8. Legal Issues
Contracts 101
Technology and Contracts
Negotiating Contracts
Types of Contracts
Common Clauses
Waivers and Releases
Permits and Licenses
Assessing Your Insurance Needs
Federal Legislation
Diversity, Equity, and Inclusion
Summary
Learning Activities
Chapter 9. Risk Management and Negligence
Risk Management Process
Risk Management Planning
Threats to Events (Types of Emergencies)
Understanding and Managing Crowds
Crowd Management Plans
Negligence
Summary
Learning Activities
Chapter 10. Event Staffing
Organizational Chart
Identifying Necessary Staff
Scheduling Staff
Considering Outsourcing Staff
Managing and Motivating Staff
Personal Management Style and Effective Leadership
Management Meetings
Communicating With Staff
Volunteers
Team Building
Summary
Learning Activities
Chapter 11. Event Services and Logistics
Event Timeline
Event Registration
Ticket Sales
Food and Beverage Operations
Hospitality Services
Waste Management Services
Custodial Services
Transportation Services
Lighting
Vendor Relationships
Event Facility Selection
Customer Service
Awards Ceremonies
Summary
Learning Activities
Chapter 12. Event Day Management
Managing Event Day
Easily Missed Details
Event Day Tools
Managing Staff
Managing Spectators
Managing Participants
Managing Sponsors
Consumer Experience
Customer Service
Health and Safety Protocols
Event Day Technologies
Summary
Learning Activities
Chapter 13. Postevent Details and Evaluation
Postevent Promotions
Postevent Media Coverage
Sponsor Follow-Up
Postevent Debriefing
Event Evaluation
Evaluating Outcomes and Objectives
Measuring Economic Impact
Summary
Learning Activities
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
