Strategic Reputation Management
portes grátis
Strategic Reputation Management
Identify Strengths, Manage Performance and Protect Your Brand
Coleman, Amanda
Kogan Page Ltd
11/2024
232
Dura
9781398617315
Pré-lançamento - envio 15 a 20 dias após a sua edição
Descrição não disponível.
Chapter - 01: Reputation - what is it and how can we manage it?;
Chapter - 02: Building a positive reputation - what does it take?;
Chapter - 03: Improving a reputation under threat;
Chapter - 04: Can you rescue a bad reputation?;
Chapter - 05: What are the challenges to effective reputation management?;
Chapter - 06: Recognising when an issue becomes a crisis;
Chapter - 07: Strategies and approaches to address a crisis in reputation;
Chapter - 08: A matter of ethics;
Chapter - 09: Post crisis reputation recovery;
Chapter - 10: The future of reputation management;
Chapter - 02: Building a positive reputation - what does it take?;
Chapter - 03: Improving a reputation under threat;
Chapter - 04: Can you rescue a bad reputation?;
Chapter - 05: What are the challenges to effective reputation management?;
Chapter - 06: Recognising when an issue becomes a crisis;
Chapter - 07: Strategies and approaches to address a crisis in reputation;
Chapter - 08: A matter of ethics;
Chapter - 09: Post crisis reputation recovery;
Chapter - 10: The future of reputation management;
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Reputation Management; Strategy; Communication Strategy; Corporate Communication; Public Relations; Reputation
Chapter - 01: Reputation - what is it and how can we manage it?;
Chapter - 02: Building a positive reputation - what does it take?;
Chapter - 03: Improving a reputation under threat;
Chapter - 04: Can you rescue a bad reputation?;
Chapter - 05: What are the challenges to effective reputation management?;
Chapter - 06: Recognising when an issue becomes a crisis;
Chapter - 07: Strategies and approaches to address a crisis in reputation;
Chapter - 08: A matter of ethics;
Chapter - 09: Post crisis reputation recovery;
Chapter - 10: The future of reputation management;
Chapter - 02: Building a positive reputation - what does it take?;
Chapter - 03: Improving a reputation under threat;
Chapter - 04: Can you rescue a bad reputation?;
Chapter - 05: What are the challenges to effective reputation management?;
Chapter - 06: Recognising when an issue becomes a crisis;
Chapter - 07: Strategies and approaches to address a crisis in reputation;
Chapter - 08: A matter of ethics;
Chapter - 09: Post crisis reputation recovery;
Chapter - 10: The future of reputation management;
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
