Storytelling With Data
portes grátis
Storytelling With Data
Gaining Insights, Developing Strategy and taking Corporate Communications to a new level
Eckert, Hans-Wilhelm
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
11/2022
138
Mole
Inglês
9783658385545
15 a 20 dias
208
Descrição não disponível.
Storytelling with Data: The Oracle Principle.- Storytelling in the digital age: narratives, protagonists and stories.- From questions to data: Why am I relevant? To whom am I relevant? Which topics are relevant? What moves users?.- The path to a data strategy: developing a story, finding heroes and working in a team.- What is important in data stories: manipulations, machine bias, ethics, data protection.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Performance Marketing;Content Marketing;Storytelling and Big Data;Customer Journey;CRM Storytelling Data;Journalism Building;Dramaturgy Telling Company;Company Stories Shaping;Customer Dialogue Developing;Personas Content;Marketing Data-Driven;Ecosystem Data Visualization
Storytelling with Data: The Oracle Principle.- Storytelling in the digital age: narratives, protagonists and stories.- From questions to data: Why am I relevant? To whom am I relevant? Which topics are relevant? What moves users?.- The path to a data strategy: developing a story, finding heroes and working in a team.- What is important in data stories: manipulations, machine bias, ethics, data protection.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
