Sport Branding Insights

Sport Branding Insights

Stavros, Constantino; Smith, Aaron C.T.

Taylor & Francis Ltd

09/2021

104

Mole

Inglês

9781032176727

15 a 20 dias

131

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Introduction: The Sport of Branding 1. Understanding sport brands 2. Building sport brands 3. Mobilising sport brands 4. Leveraging sport brands 5. Reinventing sport brands Index
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Sport Brands;Brand Elements;EPL;Short Term Messages;Lululemon Athletica;Brand Equity Results;Consumer Brand Associations;Sport Properties;Season Tickets;Sport Consumers;Brand Longevity;Marketing Crises;Unrestricted Free Agent;Brand Equity;Sport Marketing;Sports Footwear;Coca Cola Amatil;Integrated Marketing Communications;Sport Enterprises