Strategic Sport Marketing
portes grátis
Strategic Sport Marketing
Naraine, Michael L.; Westerbeek, Hans; Karg, Adam; Shilbury, David; Funk, Daniel C
Taylor & Francis Ltd
03/2022
308
Dura
Inglês
9781032219097
15 a 20 dias
750
Descrição não disponível.
Part I: Introduction, 1. Introduction to Sport Marketing, Part II: Identification of Sport Marketing Opportunities, 2. The Strategic Sport-Marketing Planning Process, 3. Sport Consumers, 4. Sport Market Research and Strategy, Part III: Strategy Determination, 5. Sport Brands and Products, 6. Sport and Pricing Strategies, 7. The Sport Place, 8. Sport and Media Distribution, 9. Sport Promotion, 10. Sport Services: Service Quality and Satisfaction, 11. Sport Sponsorship, Part IV: Measuring and Managing Sport Marketing Strategy, 12. Implementation, Ethics and Future Trends in Sport Marketing
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Sport Marketing;Sport Organisations;David Shilbury;Sport Marketers;Adam Karg;Sport Product;Hans Westerbeek;NBA;Daniel Funk;EPL;Mike Naraine;Sport Marketing Strategies;PCM;sports marketing;Sport Consumer;sport management;Strategic Sport Marketing Process;sport business;Sport Consumer Behaviour;consumer behaviour;Season Ticket Holder;market research;ACB;strategic marketing;Promotion Mix;sport brands;Core Marketing Strategy;sport media;Sport Service;sponsorship;Related Brands;planning;Dynamic Ticket Pricing;ethics;Fantasy Sport;pricing;NHL;products;Sport Property;services;Chinese Super League;quality;Ambush Marketing;Marketing Channels;Mis
Part I: Introduction, 1. Introduction to Sport Marketing, Part II: Identification of Sport Marketing Opportunities, 2. The Strategic Sport-Marketing Planning Process, 3. Sport Consumers, 4. Sport Market Research and Strategy, Part III: Strategy Determination, 5. Sport Brands and Products, 6. Sport and Pricing Strategies, 7. The Sport Place, 8. Sport and Media Distribution, 9. Sport Promotion, 10. Sport Services: Service Quality and Satisfaction, 11. Sport Sponsorship, Part IV: Measuring and Managing Sport Marketing Strategy, 12. Implementation, Ethics and Future Trends in Sport Marketing
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Sport Marketing;Sport Organisations;David Shilbury;Sport Marketers;Adam Karg;Sport Product;Hans Westerbeek;NBA;Daniel Funk;EPL;Mike Naraine;Sport Marketing Strategies;PCM;sports marketing;Sport Consumer;sport management;Strategic Sport Marketing Process;sport business;Sport Consumer Behaviour;consumer behaviour;Season Ticket Holder;market research;ACB;strategic marketing;Promotion Mix;sport brands;Core Marketing Strategy;sport media;Sport Service;sponsorship;Related Brands;planning;Dynamic Ticket Pricing;ethics;Fantasy Sport;pricing;NHL;products;Sport Property;services;Chinese Super League;quality;Ambush Marketing;Marketing Channels;Mis
